AI is breaking the agency business model
A tool that promises efficiency and automation is counterintuitive to a time and materials business....
OpenAI inks multi-year content deal with News Corp
The five-year agreement comes as Microsoft, OpenAI, and Google face intense scrutiny over training A...
The C-suite tangle: Why CMOs need to speak a new language to win over critics
Four CMOs explore the evolving dynamics, essential skills, and how CMOs need to speak more CFO and C...
Why women’s health has become a priority for brands
Check out how marketers can best reach women and discuss their health needs in a post-pandemic world...
OpenAI’s voice assistant triggers fresh wave of copyright concerns
Welcome to The Tech Fix, a weekly newsletter where we break down the latest technology news and tren...
Glad takes it back to Y2K with new scented trash bags
The campaign evokes the style and sounds of the millennium to promote a new line of bags with scents...
Why TD Bank created a dog ATM
In this case, ATM stands for ‘dog automated treat machine.’...
Weber Shandwick Collective launches North America Women's Health Center of Excellence
The Weber Shandwick Collective has launched a Women’s Health Center of Excellence in North Ame...
How brands are going for gold at the Paris Olympics
Campaign explores how Asian brands are maximising ad spend at the mega sporting event, the keys to a...
Why creator economy could take over the advertising industry
There is a distinct possibility the creator economy may be out to eat agencies’ lunch....
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