Four takeaways from Google’s advanced TV insights study
CTV and programmatic persevered in the pandemic as TV consumption shifted....
The most talked about Super Bowl ads of 2021
Campaign US rounded up the ads that generated the most buzz on social media....
Brands react to each other’s Super Bowl ads
While some brands bonded over their Super Bowl spots, others poked fun at one another....
Magnite adds CTV muscle with SpotX acquisition
Both companies talk up "huge opportunity" to create the "the largest independent CTV and video adver...
Inside Verizon’s Fortnite Super Bowl stadium
The campaign includes a 5G-powered virtual stadium and meet-and-greets with NFL players inside the p...
Brands take the Super Bowl’s second biggest stage: social media
Brands are seizing on the Super Bowl buzz on social media platforms....
M&M’s returns to the Super Bowl with “Come Together” ad
The candy brand’s spot, by BBDO, includes an appearance by “Schitt’s Creek” star Dan Levy....
Fans want brands to keep it light during the Super Bowl
A Campaign US Twitter poll reveals that people want to see lighthearted ads during this year’s broad...
Updated: How brands are catching the attention of Gen Z during the Super Bowl
Second-screen activations include influencer partnerships and social media sweepstakes....
Super Bowl LV already has a marketing winner: Budweiser
And its strategy is purpose....
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