Advertising is still failing moms
A survey of moms across the industry uncovered the ways they continue to be underserved and undervalued at work.
How Stephen King changed advertising forever
Forsman & Bodenfors' Siddhant Lahiri unpacks the impact of the famed author on the role of strategists in the industry.
Bumble’s crisis apology is textbook, but it may not be enough
The dating app will have to follow through on its promises to win back customers, says Next PR’s Shannon Tucker.
Sports marketing has lost its authenticity
Brands should be embracing athletes’ real stories to make the most inspirational, impactful work.
Met Gala recap: Gen Z’s thoughts on fashion’s biggest night
The Romans New York account coordinator Tobey Parker highlights the night’s lack of influencers and rounds up brand reactions to carpet looks from Bratz to Burt’s Bees.
Beyoncé's country pivot and lessons in fearless marketing
Take a cue or two from Beyoncé's masterclass in risky branding.
Want to be funny on social media? Don’t appropriate culture
Allen & Gerritsen PR associate Tyler Brindamour urges brands to avoid appropriating inauthentic vernacular in their attempt to connect with audiences.
How emerging tech can reshape and humanize fast food
QSR brands have endless opportunities to use technology to innovate toward a better customer experience.
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Disability and the little question that gives you big impact
There's a question you can ask that could lead to the best conversation you have today, says the government’s new disability and access ambassador for advertising.
Moving beyond tokenism this AAPI Heritage Month
Genuine cultural representation demands more than lip service.
Transphobic media organisations are alienating the whole queer community
As part of Lesbian Visibility Week, the movement’s director says brands whose adspend drives the culture wars should expect to be shunned by the whole LGBTQIA+ community.
Why the lesser-spotted black lesbian will be turning up the volume
Multi-sensory, intersectional representation matters, particularly when you’re trying to sell things to people, says the Syneos Health creative director ahead of Lesbian Visibility Week.
How Black girl magic became my superpower
Redefining the corporate dream.
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Queer Ad Folk: Speak up on behalf of trans people – and hire them
Freelance senior creative Paddy Paddison opens up about their experiences.
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Queer Ad Folk: The only LGBTQ+ non-white northerner in the leadership room
Mother London's Tom Wong lifts the lid.
Generative AI won’t help LGBTQ+ representation
Authentic representation requires a human touch.
The habits of highly effective women
Note: No men were harmed in the writing of this piece.
What it feels like to be the ‘only’ on a team
Since only 30% of this industry is multicultural, it’s likely that you or someone on your team feels this way, too.
DE&I is under heavy attack. How will you respond?
Will you retreat or double down on your commitments?
Our ad wasn't racist. It was simply a mistake.
When it comes to DE&I brand crisis, denial can cause more harm and hold your brand back.
Dear Black woman in advertising
An open letter sharing the guiding principles that have shaped my career path.
Advertising’s stepchildren
As anyone on a visa in advertising will tell you, they’re playing by a different set of rules.
Black artists and creatives to watch, according to a Black designer in advertising
Elevate the groundbreaking work of these creatives — and better yet, hire them for your next project.
The gay Guinness ad that never ran
Learnings from a groundbreaking 30-year-old ad that almost didn’t see the light of day.
Why marketers should ditch multicultural marketing efforts
Why are we treating diversity as a niche interest?
An unprecedented attack on DE&I
As corporate and societal DE&I initiatives remain under attack, the industry must push twice as hard to prioritize them.
How to make this Black History Month matter
Black History Month can be an opportunity for colleagues to communicate with each other across teams, levels and backgrounds.
It’s time for the marketing industry to credit Black culture
Black culture has long been a source of creative innovation, influencing everything from music, to fashion to language. But where is the credit?
The key to attracting the best talent lies in a genuine DE&I approach
Key word: genuine.
Emerging tech’s exclusivity is a warning sign for AI
Access to AI — and learning how to use it — needs to be more equitable.
The male gaze and who decides what’s appropriate in advertising
Recent controversy over two Calvin Klein campaigns raises the question of who defines what constitutes objectification and what makes a great “big idea.”
Unity in adversity: Leading agencies with empathy amidst rising hate
In the face of rising tension and hate, agencies can be a potent force for good.
Media agencies and clients must put a stop to 'dirty attention'
A reckoning is coming for disinformation in the ad industry.
A call to action at Davos: Time to put neurodiversity on the global agenda
Approximately 20% of people have learning and thinking differences, such as ADHD and dyslexia.
Conquering imposter syndrome as a black female leader
Following articles in Campaign on imposter syndrome, Elizabeth Anyaegbuna gives the perspective of a black woman.
Tough conversations at the holiday table
Reflecting on a year of polarizing discourse as Hanukkah begins.
The winter of discontent for queer representation
It's about time for a boom. This is how we get one.
Navigating mental wellness and supporting our teams in times of turmoil
We’ll all have colleagues and friends from the Jewish, Muslim and Arab communities who have needed our extra love and support, and we may feel we’ve struggled to find the right words or gestures to express our care and sorrow for their suffering.
Building resilience and motivation through turbulence
How to lead in times of war.
HIV and me: how advertising can end the stigma
With World Aids Day taking place next week, it’s time for the industry to do more to support people living with HIV.
Treating DE&I with the respect it has earned
Setting DE&I leaders up for success.
How hiring veterans can improve agency culture, increase diversity and boost business
Military experience comes with technical, leadership and team-building skills. The marketing industry could benefit from ramping up efforts to recruit vets.
Communicators are well-equipped to address the threat of antisemitism. Now it’s time to act
PR pros must use their skills to address how antisemitism is held apart from other forms of racism and injustice, says Fenton’s Jennifer Hahn.
DEIB needs a rebrand to incorporate neurodiversity
It’s almost 2024. It’s time to add accessibility to the equation.
Let's try for Bi
How can we take on the creative challenge of Bi+ representation?
Navigating the ad world as a Jew during Israel’s crisis
Balancing personal emotions with professional objectivity.
3 ways brands can make real progress against Hispanic media goals
In this case, progress is definitely preferred over perfection.
It’s right to be civil
In defense of putting our defenses down.
Inclusive marketing: embrace or cancel?
A new study reveals what consumers really think.
Hispanic Heritage Month-ish: A time of general confusion
Marketers want to talk to Hispanics, but grouping us by that term is not the answer.
Finding the Latino in the Austrian
Speaking through, not to, U.S. Hispanics/Latinos.
Courage over complicity: Addressing the DEI&B crisis in ad agencies
After three years, the 4A’s still finds a significant lack of diverse representation at the most senior levels of agency communities.
Pride 2023: Coming out while leading an agency
Three tips for making it easy for those who are closeted to come out at work.
Pride Month is too quiet
Here’s how marketers can fight fear and fatigue.
Studios must do better at promoting shows to diverse audiences
For every hit show created by underrepresented people, there’s another of equal quality that receives critical plaudits only to get abruptly canceled without a word about why or how.
Why so many Western brands get it wrong when talking to APAC audiences
Too often, global brands opt for a cultural shorthand in Asia, causing misappropriation or offence through lazy use of tropes, says this design expert. Here's how to avoid it.
The ad industry must stem the rising tide of Anti Semitism in the U.S.
A call to action to close out Jewish American Heritage month.
The most urgent lesson of brand allyship: Hold the line against opposition
For LGBTQIA+ customers, the stakes are high and the ball is in Target's court.
Yes, Asian Americans are still here. Did you forget us?
We don’t just exist during the month of May.
Pride starts now for brands that mean it
The stakes are higher than ever in 2023.
Craving human-centricity? Remove war language from your brand’s vocabulary
Military language proliferates in marketing culture – and the nature of these words carry impact.
How did good intentions lead to an ecosystem lacking in DE&I?
And how can we fix it?
Creatives need to take up the trans cause
Our industry depends on people who redefine living.
The duality of women’s history
During this year’s Women’s History Month, the CEO of global design firm Turner Duckworth reflects on the unexpected support systems that made her the person she is today.
Wearing two hats is the uniform agency leaders need
Agency leaders that wear two hats are often the best equipped, well-rounded and prepared for any situation.
How “cultural MacGyverism” unlocks diversity’s full power
The best creative minds are adept at applying cross-cultural insights to navigate the challenging world of advertising.
But She Still: A poem
In this poem, Sarah Collins, copywriter at Partners + Napier, encapsulates how women have always pushed through obstacles — and calls for future generations to rise and do the same.
Why diversity and inclusion is so hard
The answer is simple — but it is also so difficult that it might very well be impossible.
Gen Z's unwavering expectations for brands during Black History Month: Action over performative allyship
Gen Z’s expectations for how brands should activate around Black History Month has influenced a larger consumer expectation. It’s time for brands to revisit their commitments made in 2020 and lead with action instead of false promises.
No matter the size of your budget or agency, real DE&I impact is possible
We found ways to prioritize funding and staff time to deliver the impact we needed.
Reclaiming our identity: How Arab culture has been misrepresented
There is a lack of infrastructure for brands to authentically connect with Arabs and Muslims in America.
How to thrive, not just stay dry, this January and beyond
There are many of us in this community who are willing to help.
Titi Me Preguntó: What are the multicultural marketing takeaways from Benito for 2023?
Here are four lessons from the Year of Benito to create successful Hispanic engagement in 2023 from Andy Checo.
The financial impact of well-being and the employee experience
Replacing employees can be costly for companies, meaning there are clear benefits to keeping staffers’ career, emotional, financial, mental and physical well-being in mind, says Chasing the Sun’s Mark Mohammadpour.
How to diversify the Super Bowl ad directorial roster
As women and minority viewership grows, diversity remains scarce among the pool of Super Bowl commercial directors.
Formulation, concentration and the three-headed llama
How to solve the cultural gap between creative and production.
Lessons for the industry from advertising’s first female copywriter
A passionate feminist with unconventional and radical views for her time, Helen Lansdowne Resormentored and promoted a generation of women to positions of power and prominence in advertising.
Diversity needs more white people
A united and educated front is the only way we'll be able to jump over the barriers often imposed when it comes to featuring us in the work.
How to future proof yourself
After more than 20 years in the industry, GALE executive creative director Geoff Edwards discusses how he stays relevant as the marketing world evolves.
Community-led creative can better support LGBTQ+ audiences
Diverse, intersectional perspective can lead to creative work that resonates.
Redefining multicultural marketing as the new mainstream
Brands will win or lose market share based on how well they adapt their marketing strategies to engage, represent and authentically serve a diverse audience.
Death to the RFP
The RFP process is painful, time consuming and traumatic — for all parties involved.
Is the anti-influencer movement really upon us?
A New York Fashion Week post-mortem from KWT Global’s Jessica Spar.
How working moms can truly work from anywhere
After an incredible and sometimes challenging month of living and working abroad with my family and young children, I’m here to tell you: DO IT.
Brittney Griner and the girls we forgot to represent
Girls and women who do not fit within the expected interpretation of femininity experience bias and lack of acceptance.
Multicultural marketing is mainstream marketing
Hispanic Heritage Month should remind us that multicultural audiences are becoming the mainstream.
Crafting culturally authentic ads that appeal to everyone
When brands speak authentically to a specific population, their ads end up more appealing to the general population than the average ad produced by those same brands.
Why does everybody hate advertising?
People don’t just hate us because we bombard them with intrusive advertising; it’s because we don’t talk about them like they are humans.
Finding solid ground in my Hispanic-Jewish-British heritage
Ezra Gonzalez explores his identity as a British, Jewish and Mexican man living between two cultures — and how his heritage shapes his views on Hispanic Heritage Month.
Latines can end white cronyism in advertising
The Latin community is a sleeping giant that is about to be awoken, and corporate America must get ahead of its demand for equality and representation.
Talent? Required. Degrees? Not so much
Can the creative industries solve their culture, talent and inclusivity problems by relying less on expensive degrees and more on things that matter?
Advertisers must do more to address the mental health crisis
Brands have a long history of changing perceptions on key societal topics through marketing.
Why is accessibility an afterthought for marketers?
Most brands’ approaches to accessibility can best be described as haphazard — but the path is relatively straightforward.
Perks, profits, and the pursuit of happiness at work
The trickle down effect of a positive work culture will improve every aspect of your business.
Quiet quitting? I loudly disagree
"This might be an unpopular opinion, but I don’t get the ‘quiet quitting’ thing," says the chief executive of Tin Man Communications.
Why listening to Black audiences can be just as powerful as advocacy
It's how marketers can develop the empathy, strategy and tactics to effectively advocate on our behalf.
We are more than ‘other’
Black and Brown inclusivity is still missing in the ad industry.
What’s next?
VMLY&R’s Carrie Patterson Reed writes about how she hopes the industry will learn and move on from the past few tumultuous years.
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Tear up your corporate travel plans after the fall of Roe
The overturning of abortion rights in the U.S. raises big considerations for companies around employee travel.
The pageantry paradigm
Aligning awards, events and the industry with actionable inclusion.
In a post-Roe world, we need to be better at marketing healthcare to women
Now more than ever we need to speak more bluntly to women about their health and address some painful facts rather than resort to unhelpful typecasts and stereotypes.
Why being bold during uncertainty makes you a better leader
The best leaders are those who are not afraid of being wrong.
Appreciate talent and they’ll appreciate you back
If a little appreciation can go a long way, a steady drumbeat of appreciation can transform an entire organization.
Speaking for ourselves
It’s more urgent than ever for women to reclaim the narrative around our health.
Making social media more welcoming for trans and nonbinary people
Join me in a commitment to flood our newsfeeds with powerful, positive, and truthful representations of trans and queer joy.
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Hot employee summer
A guide to working remote and extending a vacation destination effectively.
You're the difference
What sets us apart is what can bring us together