Media news
OpenAI inks multi-year content deal with News Corp
The five-year agreement comes as Microsoft, OpenAI, and Google face intense scrutiny over training AI models on copyrighted content usage without consent.
TikTok reveals Symphony creative AI suite
The ByteDance-owned short-form video platform announced a host of automated creative and measurement marketing tools.
OpenAI strikes deal with Reddit to scrub content for ChatGPT
The language learning model will learn how to stay up-to-date with relevant topics by accessing Reddit’s Data API as part of the partnership.
Global indie media rankings: PMG and Cossette Media (+Company) lead Q1 2024 new-biz league
Wins in the US contributed the most to global indie success.
‘Creators are the new Hollywood,’ declares YouTube CEO at Brandcast
Neal Mohan discussed how creators are driving growth in YouTube viewing on connected TV as part of the platform’s creator-heavy pitch during upfronts week.
Group M hands wider role to Wavemaker’s Toby Jenner
Jenner will remain as Wavemaker global chief executive.
Netflix announces ad tier milestone and ad tech platform at upfront
The streaming platform’s ad-supported plan reaches 40 million global monthly active users and drives 40% of all signups in the 12 countries where it’s available.
US media rankings: iProspect leads Q1 2024 new-biz league
Fererro and Avis Budget Group pushed iProspect to the top.
Amazon touches on streaming and commerce tie-up in celebrity-heavy upfront
The retail giant stuck to legacy media’s celebrity-laden script, glossing over specifics on its commerce integrations.
Adjacency to sensitive news has minimal impact on brand reputation, report finds
Stagwell study into how ad placements across different news topics affect brand reputation challenges
Athletic Brewing Company consolidates media with Wpromote
EXCLUSIVE: The independent shop is now media AOR after handling performance marketing since 2022.
NBCUniversal kicks off upfronts by joking about being ‘the only ones that can still afford’ to present
Nearly two-hour show was peppered with jabs about the media giant’s competitors, celebrity cameos and a focus on “strategic audiences” over pure reach.
Canela Media hires Luis Romero to lead growth in US
EXCLUSIVE: Romero returns to his roots in multicultural marketing after two years overseeing sales at Guardian US.
Lovesac names Hearts & Science media AOR
EXCLUSIVE: The Omnicom Media Group agency beat several holding companies in the pitching process.
Meta introduces AI-generated image variations and text for ads
Brands can now get AI-generated creative variants in Meta’s Ads Manager through Advantage+ creative.
The Guardian’s US sales and marketing leader Luis Romero to depart
SCOOP: Romero leaves Wednesday after navigating the U.S. publisher through a turbulent two years for ad sales.
NewFronts 2024: Meta injects AI into Reels ads and creator pairings
The tech giant devoted most of its presentation to Reels.
NewFronts 2024: Snapchat pairs diverse creators with brands, reveals AR tools
The tech platform further pitted itself against social media while doubling down.
NewFronts 2024: As ban looms, TikTok invests in generative AI and Pulse
New offerings will allow brands to advertise around tentpole events such as the Paris Olympic Games and the Met Gala.
Roblox rolls out in-platform video ads
Brands can now run video ads on Roblox without building a game on the platform.
NewFronts 2024: Google shows off cookieless world, talks CTV, AI and first-party data
A partnership with the IAB Tech Lab will make it easier for advertisers to reconcile their first-party data with media giants.
Netflix reports strong Q1 growth but is it painting over CTV’s cracks?
Some experts believe advertising is quickly becoming the streaming giant’s long-term profitability plan, presenting a compelling opportunity for brands.
Advertisers are not fully prepared for the demise of third-party cookies, WARC says
The latest Future of Measurement report reveals that only 2% of advertisers are using a mix of MMM, experiments, and attribution, for measurement.
Dude Wipes cofounder Ryan Meegan: X is a great place for toilet humor
The flushable wipes brand says the platform is “number one” for community engagement, despite brand safety concerns.
Roblox to offer in-game programmatic video ad buys via PubMatic tie-up
Partnership will enable more brands to tap into over 71 million daily active users on Roblox, nearly half of which are Gen Z.
TikTok lets brands avoid violence and gambling with new safety tools
Two new inventory filtering tools will automatically place brands next to safe content across 11 verticals, including beauty and technology.
Upfronts and NewFronts 2024: Where, when and how to get to the presentations
Campaign US compiled a daily calendar for this year’s upfront and NewFront presentations, as well as a map charting each location.
Autodesk floods The New York Times with error messages
The software company is turning every ad on the Gray Lady’s homepage into a link to its annual State of Design and Make report in a new campaign.
'Center on people': Meta's John Hegeman on the rise of generative AI tools
Meta's monetization lead explains to Campaign how the platform is automating creative processes.
Discord rolls out rewarded, gamified ads called Sponsored Quests
Starting next week, advertisers can display ads within the social platform and give users gameplay challenges they’ll be rewarded for completing while streaming.
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