Media news

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OpenAI inks multi-year content deal with News Corp

The five-year agreement comes as Microsoft, OpenAI, and Google face intense scrutiny over training AI models on copyrighted content usage without consent.

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TikTok reveals Symphony creative AI suite

The ByteDance-owned short-form video platform announced a host of automated creative and measurement marketing tools.

Hand holding smart phone displaying ChatGPT logo next to Reddit logo

OpenAI strikes deal with Reddit to scrub content for ChatGPT

The language learning model will learn how to stay up-to-date with relevant topics by accessing Reddit’s Data API as part of the partnership.

Idris Elba features in Service Now ad

Global indie media rankings: PMG and Cossette Media (+Company) lead Q1 2024 new-biz league

Wins in the US contributed the most to global indie success.

Neal Mohan on stage

‘Creators are the new Hollywood,’ declares YouTube CEO at Brandcast

Neal Mohan discussed how creators are driving growth in YouTube viewing on connected TV as part of the platform’s creator-heavy pitch during upfronts week.

Toby Jenner against a mosaic backdrop

Group M hands wider role to Wavemaker’s Toby Jenner

Jenner will remain as Wavemaker global chief executive.

Squid Game guard on stage at Netflix upfront

Netflix announces ad tier milestone and ad tech platform at upfront

The streaming platform’s ad-supported plan reaches 40 million global monthly active users and drives 40% of all signups in the 12 countries where it’s available.

Stacked wooden blocks with stars on them

US media rankings: iProspect leads Q1 2024 new-biz league

Fererro and Avis Budget Group pushed iProspect to the top.

Amazon Prime upfront stage presentation

Amazon touches on streaming and commerce tie-up in celebrity-heavy upfront

The retail giant stuck to legacy media’s celebrity-laden script, glossing over specifics on its commerce integrations.

Newspaper clippings displaying sensational headlines

Adjacency to sensitive news has minimal impact on brand reputation, report finds

Stagwell study into how ad placements across different news topics affect brand reputation challenges

Woman in super market looking at Athletic Brewing Company beer

Athletic Brewing Company consolidates media with Wpromote

EXCLUSIVE: The independent shop is now media AOR after handling performance marketing since 2022.

Collage of speakers at NBCUniversal's upfront

NBCUniversal kicks off upfronts by joking about being ‘the only ones that can still afford’ to present

Nearly two-hour show was peppered with jabs about the media giant’s competitors, celebrity cameos and a focus on “strategic audiences” over pure reach.

Headshot of Luis Romero

Canela Media hires Luis Romero to lead growth in US

EXCLUSIVE: Romero returns to his roots in multicultural marketing after two years overseeing sales at Guardian US.

Exterior of a Lovesac location

Lovesac names Hearts & Science media AOR

EXCLUSIVE: The Omnicom Media Group agency beat several holding companies in the pitching process.

Collage of Meta's AI ad creation tools

Meta introduces AI-generated image variations and text for ads

Brands can now get AI-generated creative variants in Meta’s Ads Manager through Advantage+ creative.

Headshot of Luis Romero

The Guardian’s US sales and marketing leader Luis Romero to depart

SCOOP: Romero leaves Wednesday after navigating the U.S. publisher through a turbulent two years for ad sales.

Person holding smart phone in front of Meta logo

NewFronts 2024: Meta injects AI into Reels ads and creator pairings

The tech giant devoted most of its presentation to Reels.

Event venue with Snapchat app logos on wall

NewFronts 2024: Snapchat pairs diverse creators with brands, reveals AR tools

The tech platform further pitted itself against social media while doubling down.

Smart phone displaying TikTok logo

NewFronts 2024: As ban looms, TikTok invests in generative AI and Pulse

New offerings will allow brands to advertise around tentpole events such as the Paris Olympic Games and the Met Gala.

CGI avatars watching videos in Roblox

Roblox rolls out in-platform video ads

Brands can now run video ads on Roblox without building a game on the platform.

Photo of Google's 2024 NewFront environment

NewFronts 2024: Google shows off cookieless world, talks CTV, AI and first-party data

A partnership with the IAB Tech Lab will make it easier for advertisers to reconcile their first-party data with media giants.

Hand holding smart phone displaying Netflix logo

Netflix reports strong Q1 growth but is it painting over CTV’s cracks?

Some experts believe advertising is quickly becoming the streaming giant’s long-term profitability plan, presenting a compelling opportunity for brands.

Crumbling cookie

Advertisers are not fully prepared for the demise of third-party cookies, WARC says

The latest Future of Measurement report reveals that only 2% of advertisers are using a mix of MMM, experiments, and attribution, for measurement.

Dude Wipes' Sean Riley, CEO; Ryan Meegan, CMO; Jeff Klimkowski, CFO.

Dude Wipes cofounder Ryan Meegan: X is a great place for toilet humor

The flushable wipes brand says the platform is “number one” for community engagement, despite brand safety concerns.

PubMatic and Roblox ad showing girl holding smartphone

Roblox to offer in-game programmatic video ad buys via PubMatic tie-up

Partnership will enable more brands to tap into over 71 million daily active users on Roblox, nearly half of which are Gen Z.

Magnifying glass held over smart phone displaying TikTok logo

TikTok lets brands avoid violence and gambling with new safety tools

Two new inventory filtering tools will automatically place brands next to safe content across 11 verticals, including beauty and technology.

Stacks of old CRT TVs

Upfronts and NewFronts 2024: Where, when and how to get to the presentations

Campaign US compiled a daily calendar for this year’s upfront and NewFront presentations, as well as a map charting each location.

Autodesk ad is superimposed over a photo of the New York Times building

Autodesk floods The New York Times with error messages

The software company is turning every ad on the Gray Lady’s homepage into a link to its annual State of Design and Make report in a new campaign.

Headshot of John Hegeman

'Center on people': Meta's John Hegeman on the rise of generative AI tools

Meta's monetization lead explains to Campaign how the platform is automating creative processes.

Smart phone displaying Discord logo

Discord rolls out rewarded, gamified ads called Sponsored Quests

Starting next week, advertisers can display ads within the social platform and give users gameplay challenges they’ll be rewarded for completing while streaming.


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