The Knowledge
Global indie media rankings: PMG and Cossette Media (+Company) lead Q1 2024 new-biz league
Wins in the US contributed the most to global indie success.
US media rankings: iProspect leads Q1 2024 new-biz league
Fererro and Avis Budget Group pushed iProspect to the top.
Global media rankings: which agencies top Q1 new-biz league?
Wins in China accounted for most new-business activity during the period.
Earnings analysis: AI costs rack up at Alphabet, Amazon, Meta and Microsoft
Big tech firms are on track to significantly increase capital expenditures this year as they invest in computing resources to power AI.
How agencies are modernizing their parental leave policies
Agencies have expanded and evolved their benefits since the early pandemic with extended time off and enhanced offerings.
Agency Performance Review 2024: Structurally sound agencies
Campaign US awarded five agencies that demonstrated a healthy mix of new business and organic growth, diversified services and strong retention of both clients and employees.
Agency Performance Review 2024: The making of a modern return-to-office policy
Employers and their employees butted heads over increasing and enforced return to office requirements in 2023. Here’s the current state of the debate.
Agency Performance Review 2024: New business trends at North American agencies
Campaign US compiled data from Comvergence and Campaign Advertising Intelligence/R3, as well as self-reported metrics from agencies.
Agency Performance Review 2024: Growth at North American agencies
Campaign US compiled data from Comvergence and Campaign Advertising Intelligence/R3 to rank the top agencies of 2023 by new business.
Latest articles
Agency Performance Review 2024: Diversity at North American agencies
Campaign US asked agencies to self-report their gender and racial diversity makeup for leadership and overall staff.
Agency Performance Review 2024: Talent trends at North American agencies
Campaign US compiled self-reported data from agencies charting how their year-over-year turnover changed from 2022 to 2023.
Agency Performance Review 2024: North American agency headquarters
The below map charts the locations of North American agency headquarters.
Agency Performance Review 2024: The evolution of offshoring in advertising
Typically viewed as a cost-cutting measure for back-office roles, offshore talent is increasingly valuable for scaling client support and offering new perspectives.
Agency Performance Review 2024: Sustainability standouts
Three agencies obtain honorable mentions for keeping sustainability initiatives humming along, but progress on this front took a backseat across U.S. agencies in 2023.
US sweeps Warc’s Media 100 ranking with purposeful campaigns
As brands are increasingly hesitant to take stances, they could come up empty-handed come awards season.
Tech and purpose underpin the top-awarded US creative campaigns
The most awarded campaigns of 2023 did not necessarily come from the top brands and advertisers, according to the WARC U.S. Creative 100.
US agency rankings: Late 2023 wins shake up year-end media and creative tables
The final 2023 data tables include new wins from November and December.
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Global indie agency rankings: Wieden & Kennedy and Mediaplus top 2023 rankings
Mother and Born Social enter the top 20 creative agency list for first time.
Super Bowl LVIII ads were not effective at reaching diverse audiences
An analysis of data from Alltold and System1 shows that while diverse characters got more screen time during the ad breaks, lack of inclusive storytelling left diverse audiences feeling disconnected.
Black Marketing Vanguards: Joseph Anthony
Chairman and founder, Hero Media; founder, Hero Collective; founder, Blackweek
Black Marketing Vanguards: Shannon Washington
Global chief creative officer, Gotham; creative advisory group member, Unstereotype Alliance
Black Marketing Vanguards: The past and present of Black advertising
PepsiCo’s first Black marketing team in the 1940s paved the way for more Black advertisers to join corporate America. Today’s trailblazers are paying it forward.
Black Marketing Vanguards: Tiffany Warren
EVP, chief diversity and inclusion officer, Sony Music; founder and president, AdColor
Black Marketing Vanguards: Walter T. Geer III
Chief creative officer, innovation, North America, VML; cofounder, Blackweek
Black Marketing Vanguards: Oriel Davis-Lyons
Chief creative officer, Mother NY; founder, The One School
Black Marketing Vanguards: Travis Montaque
Cofounder and CEO, Group Black
The top 10 Super Bowl LVIII ads, according to creatives
Campaign US gathered a group of creative leaders to rank the best ads of the game.
Why celebrities have become a staple of Super Bowl ads
In the past eight years, the number of brands casting celebrities in their Super Bowl commercials has doubled — causing the effectiveness of star power to dwindle.
Ho, ho, ho: How the Jolly Green Giant evolved from a fairy tale knockoff to disembodied hands
A deep-dive on why the mascot has endured for nearly 100 years.
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