The Knowledge

Idris Elba features in Service Now ad

Global indie media rankings: PMG and Cossette Media (+Company) lead Q1 2024 new-biz league

Wins in the US contributed the most to global indie success.

Stacked wooden blocks with stars on them

US media rankings: iProspect leads Q1 2024 new-biz league

Fererro and Avis Budget Group pushed iProspect to the top.

Campaign AI logo and a car in front of a house

Global media rankings: which agencies top Q1 new-biz league?

Wins in China accounted for most new-business activity during the period.

Collage of Amazon, Google, Meta, and Microsoft office buildings

Earnings analysis: AI costs rack up at Alphabet, Amazon, Meta and Microsoft

Big tech firms are on track to significantly increase capital expenditures this year as they invest in computing resources to power AI.

Photo of a man working from home, with his newborn baby as a company, having a video conference call

How agencies are modernizing their parental leave policies

Agencies have expanded and evolved their benefits since the early pandemic with extended time off and enhanced offerings.

Digital signals with Campaign Global Forecast Q2 2024 overwritten
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Agency Performance Review 2024: Structurally sound agencies

Campaign US awarded five agencies that demonstrated a healthy mix of new business and organic growth, diversified services and strong retention of both clients and employees.

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Agency Performance Review 2024: The making of a modern return-to-office policy

Employers and their employees butted heads over increasing and enforced return to office requirements in 2023. Here’s the current state of the debate.

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Agency Performance Review 2024: New business trends at North American agencies

Campaign US compiled data from Comvergence and Campaign Advertising Intelligence/R3, as well as self-reported metrics from agencies.

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Agency Performance Review 2024: Growth at North American agencies

Campaign US compiled data from Comvergence and Campaign Advertising Intelligence/R3 to rank the top agencies of 2023 by new business.

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Agency Performance Review 2024: Diversity at North American agencies

Campaign US asked agencies to self-report their gender and racial diversity makeup for leadership and overall staff.

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Agency Performance Review 2024: Talent trends at North American agencies

Campaign US compiled self-reported data from agencies charting how their year-over-year turnover changed from 2022 to 2023.

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Agency Performance Review 2024: North American agency headquarters

The below map charts the locations of North American agency headquarters.

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Agency Performance Review 2024: The evolution of offshoring in advertising

Typically viewed as a cost-cutting measure for back-office roles, offshore talent is increasingly valuable for scaling client support and offering new perspectives.

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Agency Performance Review 2024: Sustainability standouts

Three agencies obtain honorable mentions for keeping sustainability initiatives humming along, but progress on this front took a backseat across U.S. agencies in 2023.

Dove TurnYouBack campaign

US sweeps Warc’s Media 100 ranking with purposeful campaigns

As brands are increasingly hesitant to take stances, they could come up empty-handed come awards season.

Screenshot from Apple's The Greatest ad

Tech and purpose underpin the top-awarded US creative campaigns

The most awarded campaigns of 2023 did not necessarily come from the top brands and advertisers, according to the WARC U.S. Creative 100.

Glass cubes arranged in ascending shape, rankings concept

US agency rankings: Late 2023 wins shake up year-end media and creative tables

The final 2023 data tables include new wins from November and December.

E.ON's TV ad in 2023 about its E.ON Next service focused on renewable energy

Global indie agency rankings: Wieden & Kennedy and Mediaplus top 2023 rankings

Mother and Born Social enter the top 20 creative agency list for first time.

The Sphere displays advertising featuring a FedEx driver delivering the Vince Lombardi Trophy leading up to Super Bowl LVIII

Super Bowl LVIII ads were not effective at reaching diverse audiences

An analysis of data from Alltold and System1 shows that while diverse characters got more screen time during the ad breaks, lack of inclusive storytelling left diverse audiences feeling disconnected.

Joseph Anthony

Black Marketing Vanguards: Joseph Anthony

Chairman and founder, Hero Media; founder, Hero Collective; founder, Blackweek

Shannon Washington

Black Marketing Vanguards: Shannon Washington

Global chief creative officer, Gotham; creative advisory group member, Unstereotype Alliance

Campaign US Black Marketing Vanguards wordmark next to growing tree

Black Marketing Vanguards: The past and present of Black advertising

PepsiCo’s first Black marketing team in the 1940s paved the way for more Black advertisers to join corporate America. Today’s trailblazers are paying it forward.

Tiffany Warren

Black Marketing Vanguards: Tiffany Warren

EVP, chief diversity and inclusion officer, Sony Music; founder and president, AdColor

Walter T. Geer III

Black Marketing Vanguards: Walter T. Geer III

Chief creative officer, innovation, North America, VML; cofounder, Blackweek

Oriel Davis-Lyons

Black Marketing Vanguards: Oriel Davis-Lyons

Chief creative officer, Mother NY; founder, The One School

Travis Montaque

Black Marketing Vanguards: Travis Montaque

Cofounder and CEO, Group Black

The Kansas City Chiefs celebrating their Super Bowl LVIII win

The top 10 Super Bowl LVIII ads, according to creatives

Campaign US gathered a group of creative leaders to rank the best ads of the game.

David Harbour for Tide, Zoe Kravitz for Michelob Ultra, Tracy Morgan for Rocket Mortgage, Aaron Paul and Bryan Cranston for PopCorners, Keanu Reeves for Squarespace and Serena Williams for Remy Martin.

Why celebrities have become a staple of Super Bowl ads

In the past eight years, the number of brands casting celebrities in their Super Bowl commercials has doubled — causing the effectiveness of star power to dwindle.

Jolly Green Giant logo

Ho, ho, ho: How the Jolly Green Giant evolved from a fairy tale knockoff to disembodied hands

A deep-dive on why the mascot has endured for nearly 100 years.


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