Content from our thought leader

Sabrina Sanchez

Creative Editor

Sabrina Sanchez is Creative Editor at Campaign US covering creativity in advertising, marketing and business. Prior to Campaign US, she served as a writer of Sidekick, Morning Brew's career and work life newsletter and as a reporter at PRWeek and Campaign US covering Gen Z, diversity and purpose marketing.



Find more of Sabrina's articles here.

The Las Vegas Sphere displaying a Nike ad

Storytelling and measurability: Why creatives are embracing digital out of home

From 3D billboards to the Las Vegas Sphere, brands are finding new opportunities to catch consumer attention as digital out of home opportunities grow.

Campaign Creative Fix wordmark

NYX’s pulled Super Bowl spot leaves questions about what’s acceptable humor

Snapshots of the latest in creativity, behind-the-scenes looks into the best work and deep-dive analysis on hot industry topics.

Change the Ref The Shotline ad showing lineup of people's faces

Mass shooting victims call Congress members to demand gun safety legislation

The Shotline uses AI and audio provided by victims’ families to generate computerized versions of the voices of victims killed by gun violence.

Joseph Anthony

Black Marketing Vanguards: Joseph Anthony

Chairman and founder, Hero Media; founder, Hero Collective; founder, Blackweek

Shannon Washington

Black Marketing Vanguards: Shannon Washington

Global chief creative officer, Gotham; creative advisory group member, Unstereotype Alliance

Campaign US Black Marketing Vanguards wordmark next to growing tree

Black Marketing Vanguards: The past and present of Black advertising

PepsiCo’s first Black marketing team in the 1940s paved the way for more Black advertisers to join corporate America. Today’s trailblazers are paying it forward.

Tiffany Warren

Black Marketing Vanguards: Tiffany Warren

EVP, chief diversity and inclusion officer, Sony Music; founder and president, AdColor

Walter T. Geer III

Black Marketing Vanguards: Walter T. Geer III

Chief creative officer, innovation, North America, VML; cofounder, Blackweek

Oriel Davis-Lyons

Black Marketing Vanguards: Oriel Davis-Lyons

Chief creative officer, Mother NY; founder, The One School

Travis Montaque

Black Marketing Vanguards: Travis Montaque

Cofounder and CEO, Group Black

The Kansas City Chiefs celebrating their Super Bowl LVIII win

The top 10 Super Bowl LVIII ads, according to creatives

Campaign US gathered a group of creative leaders to rank the best ads of the game.

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Usher, Bud Light, Liquid Death: Super Bowl ad mania is in full swing

Snapshots of the latest in creativity, behind-the-scenes looks into the best work and deep-dive analysis on hot industry topics.

Usher sitting at table

‘It's Ursher baby’: Watch the ads featuring Usher ahead of Super Bowl LVIII

Usher is popping up in ads ahead of his Halftime Show performance at Allegiant Stadium in Vegas.

Collage of Super Bowl LVIII ads

WATCH: All of the first-time advertisers in the Super Bowl

Buzzy brands that are popular with Gen Z will take the Big Game stage for the first time this year.

Rakuten website

Why Rakuten is skipping Super Bowl for New York Fashion Week

Last year’s Clueless-inspired Super Bowl ad was just the start of an extended women’s fashion-oriented strategy.

CEO of the Recording Academy Harvey Mason Jr. speaks on stage during the 66th Annual Grammy Awards at the Arena in Los Angeles

Editor’s Pick: 4 campaigns that stood out during the Grammy’s

Mastercard, Nike, Dunkin’ and Hilton Honors celebrated the music and artists influencing cultural moments.

Carl Weathers speaking at event

Carl Weathers dies at 76; FanDuel to adjust Super Bowl plans

He played the role of Gronkowski’s trainer in the Kick of Destiny 2 campaign.

Man pouring Silk plant-based milk into blender

Danone’s Silk and Stōk unveil first Super Bowl ads

The brands will debut on the Paramount+ broadcast alongside Oikos.

Three people wearing Urban Outfitters clothing

Urban Outfitters to host roller discos to support Black businesses

The Black History Month initiative aims to elevate Black artists and Black-owned apparel brands with an influencer-led skating party.

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Eos reads NSFW DMs in lotion campaign

Snapshots of the latest in creativity, behind-the-scenes looks into the best work and deep-dive analysis on hot industry topics.


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