Advertising news and opinion from international thought leaders | Campaign US

How Stephen King changed advertising forever

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Bumble’s crisis apology is textbook, but it may not be enough

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Sports marketing has lost its authenticity

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Met Gala recap: Gen Z’s thoughts on fashion’s biggest night

Beyoncé's country pivot and lessons in fearless marketing

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Want to be funny on social media? Don’t appropriate culture

How emerging tech can reshape and humanize fast food

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What are ChatGPT, Copilot and Gemini saying about your brand?

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To reach young girls, brands need to do more than femvertise

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1.8 trillion reasons to care about Black consumers

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Embrace the ‘dazzle strategy’: How to combat advertising’s creativity crisis

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ROI romance: why it’s time for CMOs and CFOs to rekindle their relationship

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Marketers shouldn’t fear the accountability brought by data

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When it comes to gaming, go big and go indie

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How the 'humancore' trend on TikTok made me reimagine the role of AI

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Moving beyond one-dimensional multicultural representation

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Brands are failing Gen Alpha. How can they do better?

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Why a bagel shop’s brand partnerships keep going viral

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Dear brands: Stop stereotyping Black agencies

To create community, brands need to foster agency

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How AI can avoid the Super Bowl curse

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Everything marketers need to know about the biggest year ever for gaming

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Why a tagline won’t ‘just do it’

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Teeing off into the unknown: Tiger Woods, Nike and the future of golf's global brand

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Olympics: a golden opportunity for brands despite reputation risks

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The marketing horoscope — what kind of marketer are you?

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What adland will keep, ditch and start doing in 2024

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Learn to co-create, or do not pass go

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The X dilemma: Should we exit hostile spaces or try to transform them?

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A year of hard work and new adventures at Campaign US

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Behavior as a prompt: Why AI’s ability to anticipate will change business forever

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Why mascots still have brand magic

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How to craft a platform with staying power

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Marketers must learn to understand Gen Alpha’s humor, attitude and lingo

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Making a big impact with a small budget this holiday season

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The visibility of women’s sport is changing the game

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It’s time to break the format on event sponsorship

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Why the Golden Bachelor is a go-to play for marketers to connect with 50+ consumers

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Drag up your brand

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Apple raises the sustainability bar, yet Mother Nature yearns for more

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Hispanic Heritage Month: A time to reflect on your brand's missed opportunity

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What brands need to know about dupe culture

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DE&I in the age of AI

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5 modern movements defining culture

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ESG removal a big McStake for McDonald’s sustainability credibility

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ADA compliance for websites: How to close the gap

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The new era of social influence: Content beyond human capabilities

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Reframing how we talk about generations and youth culture

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The Women’s World Cup: Will brands get equality in sport right?

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Pride Month is too quiet

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The most urgent lesson of brand allyship: Hold the line against opposition

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Disney vs. DeSantis reveals “wholesome” truths about brand purpose

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5 Bad Bunny marketing lessons to grow your brand x100

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How to create an NIL deal that’s good for athletes and businesses

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The rise and fall of the blue checkmark

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It’s 4:20…everywhere

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Does your brand really need to be an ice cream flavor? Maybe.

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