Brands are failing Gen Alpha. How can they do better?
Coming from a mother of two Alphas, it’s imperative that brands and marketers cater responsibly to the tween market — starting now.
![](jpg/lauren-hartstone-sibling-rivalry-headshot-2.jpg)
You've read your 1 free article this month.
Take advantage of everything Campaign US has to offer.
CREATE YOUR FREE ACCOUNT FOR AN ADDITIONAL ARTICLE
REGISTRATION INCLUDES:
Campaign US newsletters with must-read stories sent right to you. You'll also unlock limited access to valuable resources like articles, webinars, podcasts and videos on Campaignlive.com. Level up your marketing game - sign up today!