Question of the Week

Richard Exon, Nadja Lossgott, Trevor Robinson, Anna Louise Gladwell, Apple ad, Sara Collinge, Darryl George and Juliet McLaren

Should Apple have apologised for its 'Crush' ad?

Campaign asks adland whether it was necessary for Apple to apologise for its hydraulic press spot.

Emoji being crushed in Apple's iPad Pro ad

Creatives defend Apple ad amid backlash

Apple’s latest ad for the new iPad pro has been panned online, but creative leaders don’t all agree with the pile-on.

Clockwise from left: Pippa Glucklich, Alex Morris-Platt, Chloe Davies, Arpita Dutt and Shilpen Savani.

How transparent should agencies be about whistleblower complaints?

WPP has reported a 64% increase in reports, so is it time for more transparency across adland?

CRT TV showing Dove Beauty video from 2004

Lessons from 20 years of Dove’s Campaign for Real Beauty

On the 20th anniversary of the iconic campaign, Campaign US asked industry experts why they think the platform continues to endure — especially during a time when inclusion is facing pushback.

Clockwise from top left: Adam Morton, Karen Martin, Shula Sinclair, Marcos Angelides and Jenny Biggam
Clockwise from top left: Nishma Patel Robb, Richard Exon, Tamryn Kerr,​ Anna Vogt, Charlene Chandrasekaran, Yelena Gaufman, Flora Joll and Kirsty Hathaway.

Should the ASA have fully overturned its FKA twigs ruling?

Controversy over the watchdog's decision continues.

Smart phone displaying TikTok logo

TikTok is going longform — marketers aren’t

With its reimagined rewards program, TikTok is encouraging creators to monetize with longer videos, something that brands can’t participate in.

Collage of Will Mould, Daljit Kaur Babber, Jamie Davies, Louisa O’Connor, Will Lion, Tracy Sorgiovanni, Alex Wilson, Emma Walsh and Clem Garritty

Has any good come from the Glasgow Wonka experience?

Following the viral 'Willy's Chocolate Experience' in Glasgow, Campaign asks experiential agencies to reflect on the potential positives of the event.

People shopping for wide screen TVs

How Vizio could transform Walmart’s ad business

TV and commerce experts share how the deal creates more opportunities for connected shopping and puts Walmart more squarely in competition with Amazon.

Clockwise from top left: Adrienn Major, Richard Exon, Nick Myers, Jessica Tamsedge

Is Publicis Groupe’s decision to cut back on freelancers a growing trend?

As Publicis reports it has reduced its freelance spend by 27%, Campaign asks if other agencies will follow suit.

OpenAI AI generated video of woman walking on a city street

Advertisers share hopes and concerns for OpenAI’s Sora

AI experts are lauding it as a breakthrough in text-to-video generation, but there are still pitfalls surrounding copyright infringement and disclosure.

Hand holding smart phone displaying sports game

Why Disney, Fox and Warner Bros. Discovery are teaming up on sports — and the challenges they will face

Pooling together resources will allow the companies to more aggressively compete with tech giants, but they risk cannibalizing their own linear businesses.

Collage of Marty Davies, Daniel Fisher, Ellie Farrer, Jon Mew, Jim Coleman, Hannah Campbell, David Wilding and Shayla Crane

What more do social media companies need to do to protect younger users?

Campaign asks adland what needs to happen in order to keep young people safe online.

Universal Music Group and TikTok logos displayed on smart phone screens

UMG breakup may hamper user engagement on TikTok

We asked the experts: With Universal Music Group’s catalog no longer on TikTok, how might engagement on the platform — and subsequently, ad revenue — be impacted?

QOTW 1 Feb

What advice would you give to people going through redundancy?

Losing a job is always tough but it can also bring opportunity.

Clockwise from top left: Ali Reed, Chloe Davies, Annabelle Walters, Chris Gallery, Matt Jordan, James Murphy, Jemima Monies and Ewen MacPherson.

Does adland take staff departures too personally?

Breaking up is hard to do. But sometimes, in this industry at least, it's inevitable.

Travis Kelce #87 of the Kansas City Chiefs

Will streaming platforms become the new place to watch sports?

Question of the Week: Peacock’s playoff game between the Kansas City Chiefs and Miami Dolphins set a host of streaming records.

Calvin Klein ad

Does the ASA need to revisit its gender stereotyping rules?

Campaign asks adland if the Advertising Standards Authority needs to rethink its gender stereotyping rules following the Calvin Klein and FKA twigs ad ban.

Clockwise from top left: Billy Faithfull, Victoria Scally, Conrad Persons, Dan Watts, Jessica Ellis, Sarah Skinner, Ruth Fittock and Kate Merrit

Will tougher in-office mandates encourage people to go freelance?

Campaign's Question of the Week asks various industry leaders whether adland should be bracing itself for a shift to freelancing.

Image credit: Alison Weissbrot.

Ad execs share their holiday pitching horror stories

An early January pitch is an ad exec’s worst nightmare.

Clockwise from top left: Lindsay Pattison, Kelly Williams, Louis Persent, Miranda Hipwell and Aoife Nicholas

How have you dealt with imposter syndrome?

Imposter syndrome used to refer to women, but can today refer to anyone in a position of accomplishment.

From left: Tracy Barber, Brian Wieser, Richard Morris, Lorna Tilbian and Magnus Djaba

What are the advantages of country-level models for agencies and holding groups?

Following Group M’s move to a country-level profit-and-loss model, Publicis Groupe’s ongoing shake-up and M&C Saatchi’s UK restructure, Campaign asks adland for the pros and cons.

Clockwise from top left: Dan Warner and Andy Vasey, Helen Rhodes, Matt Lever, Chaka Sobhani, Trevor Robinson and Zoe Nash and Sali Horsey

Is Cannes Lions having a laugh with its new humour category?

Purpose-driven ads have increasingly become the norm, but what does a specific humour category mean for the ad landscape?

Is it possible to prioritize AI safety as much as innovation in a for-profit industry?

Question of the Week: Tensions within OpenAI’s board spotlight the challenge of commercializing AI and establishing competitive advantage while also setting up guardrails.

Collage of Nick Louisson, Katy Wright, Amina Folarin, Josh Krichefski, Natalie Bell and Larissa Vince

Should more brands follow Specsavers’ example and ditch the pitch?

Following Specsavers’ decision to extend Manning Gottlieb OMD and OMD Ireland’s contract without a pitch, Campaign asks adland if more brands should follow in its footsteps.

As actors strike ends, media analysts expect slow trickle of new content and higher subscription costs

As TV and streaming companies adapt to new terms and deal with the fallout of monthslong strikes, the consumer experience of streaming could change.

Agencies remain silent on mounting religious tensions in wake of Israel-Hamas war

More than a dozen agencies declined or did not respond to Campaign US’ requests for comment regarding how they are navigating rising discord in the workplace.

Clockwise from top left: Jon Goulding, Enyi Nwosu, Katie Lee, Julian Douglas, Sophie Lewis and Laura Rogers.

Should media and creative sit more closely together again?

According to a recent survey, nearly a quarter (24%) of brands believe that their media agency's model is unfit for their future needs.

Clockwise from top left: Olivier Gauthier, Tracey Barber, Rebecca Nunneley, Oya Mustafa, Tina Fegent and Jemima Monies.

How serious is the new-business slowdown?

Campaign's Advertising Intelligence reported a 24% dip in media activity between H1 2022 and H1 2023.

Clockwise from top left: Zaid Al-Zaidy, Miranda Hipwell, Jamie Smith, Lameya Chaudhury and James Fox

Is three days a week in the office the sweet spot?

This year’s Faces to Watch revealed that hybrid working was “very important” to 69% of rising talent.


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