Content from our thought leader

Beau Jackson

Media editor

Beau Jackson is media editor at Campaign.

Clockwise from left: Pippa Glucklich, Alex Morris-Platt, Chloe Davies, Arpita Dutt and Shilpen Savani.

How transparent should agencies be about whistleblower complaints?

WPP has reported a 64% increase in reports, so is it time for more transparency across adland?

All In: Steering group chair Kathryn Jacob says adland needs to rethink hybrid work (Image: Getty)

Two thirds of adland staff want to spend two days a week or fewer in the office

All In Census shows employee preference at odds with industry trends.

Thinkbox: Advertising pays back

Advertising generates most profit after first 13 weeks of a campaign

Study shows time matters when considering the effectiveness of ad campaigns.

blocks with arrows in a row

Media agencies having to become more strategic to support brands: report

Research shows most (56%) global CMOs are midway through organisational transformation.

The Guardian Audible campaign

Big Brother is watching you: Audible stages 1984 takeover of The Guardian

George Orwell 'returns' to The Observer in new ad campaign.

The grit Adam & Eve/DDB for Amazon 2024

Amazon draws up shortlist of three for global media pitch

Amazon last reviewed its media account in 2017.

Clockwise from top left: Adam Morton, Karen Martin, Shula Sinclair, Marcos Angelides and Jenny Biggam
Sir Martin Sorrell, S4 Capital

S4 Capital reports 'difficult year' as net revenue drops 4.5%

Sir Martin Sorrell cited 'challenging global macroeconomic conditions', recession fears and high interest rates.

Vivendi chairman Yannick Bolloré

Havas posts 4.4% organic growth for 2023

Results include global income for Havas Media, Havas Creative and Havas Health & You.

Sue Frogley

Sue Frogley lands new CEO role after leaving Publicis Groupe

She left Publicis at the end of 2023.

The new campaign will flatline live Twitch streams and feature in gamers' "Be right back" holding screens (Pictured) (Image: PHD/British Heart Foundation)

British Heart Foundation and PHD to flatline live Twitch streams in CPR campaign

Thousands tuning in to watch gamers on Twitch will experience an unexpected intermission from the charity.

Patrick Affleck CEO of Havas Media Network UK and Ireland and Ledger Bennett CEO Andrea Glenn

Havas expands in B2B marketing with new acquisition

Ledger Bennett has been in B2B marketing for close to 40 years.

“Less social media. More Snapchat”

Snapchat shuns social media in new campaign

'Less social media. More Snapchat' aims to differentiate the platform as a 'social media alternative'.


CMA: 'Google cannot proceed with cookie deprecation until concerns resolved'

The Competition and Markets Authority says Google must act to address concerns around market dominance.

QOTW 1 Feb

What advice would you give to people going through redundancy?

Losing a job is always tough but it can also bring opportunity.

(From left: Ben Tyson, Sophie Wooller, Jon King and Charlotte Hamill, photo via Croud)

Croud appoints first global chief executive and shakes up UK leadership

Co-founder and UK chief executive Luke Smith has stepped up to a global role.

Häagen-Dazs ice cream. From General Mills

Häagen-Dazs picks creative agency

The account moves from Forsman & Bodenfors, which has held it since 2019.

Dara Nasr

Ex-Twitter chief Dara Nasr lands new global ad sales role

Nasr joins WeTransfer after spending more than a decade at Twitter.

Alexia Pilavachi

Wavemaker appoints L’Oréal global media lead

London-based role will lead a team based in Paris.


How will Google's third-party cookies phase-out affect adland?

The way campaign success is measured will have to change.


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