Agency news

From left to right: Katie Lee, Alice Tendler, Anna Legros, Kate Narbrough and Gemma Charles.

Why media and creative agencies are 'consciously recoupling'

The “murky, messy middle” between creative and media agencies is where the best work comes from, Campaign Media 360 heard.

Campaign US Movers and Shakers wordmark

Movers & Shakers: Christy Sports, Pizza Hut, Heineken and more

This week’s agency news, people on the move and brand buzz.

Jamie Dowd and Donna Klassen
Rani Patel and Josh Tenser

Revealed: Uncommon is majority shareholder in agency start-up Calling

Uncommon, now majority owned by Havas, backed former creative director Josh Tenser to launch Calling with Rani Patel.

Pedro Pascal holding bottle of Corona beer

Watch: Pedro Pascal fronts Corona La Vida Más Fina campaign

The ads lean into the brand’s “modern Latino ethos.”

LGBTQ pride flag on an overcast, windy day.

Brands plan for a quiet Pride Month

Agencies report dwindling projects and an overall lack of communication from clients regarding Pride Month plans.

Richard Exon, Nadja Lossgott, Trevor Robinson, Anna Louise Gladwell, Apple ad, Sara Collinge, Darryl George and Juliet McLaren

Should Apple have apologised for its 'Crush' ad?

Campaign asks adland whether it was necessary for Apple to apologise for its hydraulic press spot.

Red Nose Day ad showing monster truck wearing red nose

Comic Relief USA taps into childhood nostalgia for Red Nose Day campaign

EXCLUSIVE: Beyond the signature red nose, Childhood Dreamstakes uses nostalgic experiences to incentivize donations.

Two smart phones displaying people wearing Moncler jackets

LinkedIn appoints Whalar Group as creator marketing partner

The creator agency will pair brands with talent for LinkedIn campaigns and familiarize creators with the platform.

Idris Elba features in Service Now ad

Global indie media rankings: PMG and Cossette Media (+Company) lead Q1 2024 new-biz league

Wins in the US contributed the most to global indie success.

An image of the Financial Times ad campaign from 2021. It reads "To this new world, "Let's not go back to a past which wasn't working anyway".

The Financial Times appoints lead creative agency for key 2024 campaign

The Brooklyn Brothers previously created hero campaigns for the FT.

Campaign US Movers and Shakers wordmark

Movers & Shakers: Samsung, Gap Inc., Grindr and more

This week’s agency news, people on the move and brand buzz.

Toby Jenner against a mosaic backdrop

Group M hands wider role to Wavemaker’s Toby Jenner

Jenner will remain as Wavemaker global chief executive.

WPP logo on a wall

WPP is ‘significantly stronger company’ than when Sorrell left, chairman says

Company has lost crown as most valuable agency group since 2018.

International Olympic Committee 1 in 100 million ad

IOC introduces 2024 Refugee Olympic Team, spotlighting growing crisis

The 1 in 100 Million campaign aims to raise awareness of the team ahead of the Olympic Games this summer while keeping attention on the circumstances that led to its creation.

Stacked wooden blocks with stars on them

US media rankings: iProspect leads Q1 2024 new-biz league

Fererro and Avis Budget Group pushed iProspect to the top.

Donna Kelce holding bottle of Barefoot Wine

Gallo appoints VaynerMedia LA as lead creative agency for Barefoot Wine

EXCLUSIVE: VaynerMedia Los Angeles will primarily focus on social media.

Cindy Gallop on stage

‘The advertising industry has been complicit in diminishing its worth’: Cindy Gallop

Gallop unveiled six key principles for future branding, discussed selling sex from a female lens, unlocking talent, and called for a revamp of the adtech model.

Tomas Coleman, Molly Wilkof and Derek Man Lui on a cake

Mother hires creative directors from Adam & Eve/DDB and Droga5 New York

The trio will join Felix Richter, chief creative officer at Mother, on the creative team.

A colour pic of Nannette LaFond-Dufour

Publicis Groupe reinforces environmental and social commitments with global hire

Nannette LaFond-Dufour will report to global boss Arthur Sadoun.

Woman in super market looking at Athletic Brewing Company beer

Athletic Brewing Company consolidates media with Wpromote

EXCLUSIVE: The independent shop is now media AOR after handling performance marketing since 2022.

Dentsu's office exterior

Dentsu reports 3.7% fall in Q1 organic revenue but eyes better second half

Organic revenue fell 9.4% in EMEA.

Campaign AI logo and a car in front of a house

Global media rankings: which agencies top Q1 new-biz league?

Wins in China accounted for most new-business activity during the period.

Dani Jordan, Croud

Croud hires Dani Jordan as first chief marketing officer

Follows a shake-up of the digital agency’s UK leadership team.

April Quinn R/GA

R/GA merges US and LATAM operations under April Quinn

EXCLUSIVE: Quinn will oversee the region as Americas president in digital agency’s latest restructure.

Kathrin Lausch, Florent Imbert and Clément Boisseau

Inside Maison BETC’s plans to crack the US luxury market

EXCLUSIVE: The French agency is bringing its blend of strategic thinking and luxury market knowledge to the U.S.

Rio Ferdinand holding Pudsey Bear and Happy Meal box

McDonald’s removes smile from Happy Meal boxes to spotlight mental health

The campaign was created by Ready10 and Leo Burnett UK.

F-list awards

Clean creatives hands out awards to agencies partnered with fossil fuel clients

Campaign group Clean Creatives has announced its 2024 F-List ‘award’-winners — deeming them ‘the awards no agency wants to win’.

Sorrell: Q1 results reflect 'volatile global macroeconomic conditions'

S4 Capital reports 11.7% revenue drop for first quarter of 2024

Sir Martin Sorrell said that the group will continue to capitalise on AI positioning.

Campaign US Movers and Shakers wordmark

Movers & Shakers: Apple, Hard Rock International, Clean Creatives and more

This week’s agency news, people on the move and brand buzz.


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