Content from our thought leader

Marianne Calnan

Deputy News Editor
Coca-Cola spiced

Coca-Cola brand director: ‘Brands can’t be complacent and must keep renewing’

Oana Vlad spoke alongside the creative directors of the Kansas City Chiefs and JKR at the D&AD Festival.

Sudocrem TV ad by Havas Consumer Health

Sudocrem shows it’s ‘not just for babies’ in first global TV ad

The work was created by Havas Consumer Health, which launched in February.

Dani Jordan, Croud

Croud hires Dani Jordan as first chief marketing officer

Follows a shake-up of the digital agency’s UK leadership team.

"Hey Sainsbury's" NCA ad

Sainsbury's says Nectar360 delivering ‘strong returns’ for brands

Retail data enables brands to target specific groups of customers.

Innocent "Even more innocent” OOH work with Neverland
Ford two-hour ad for electric cars

Ford unveils ad to ease concerns about electric cars

The social-first spot was created by Born Social.

Nationwide ad banned by ASA
Sheba AMV BBDO "The Gravy Race"

Sheba lines up famous cats to compete in ‘gravy race’

Campaign was created by AMV BBDO London.

Tommee Tippee bottle rolling experience

Tommee Tippee rolls giant CGI bottle around global cities

Experience was created by Good Culture and Intro UK.

Rikke Wichmann-Bruun MRM UK

MRM UK chief executive departs amid merger

MRM and Hugo & Cat will combine to deliver end-to-end digital experiences.

Girl smiling and wearing facepaint
Steve Simpson, Shirli Zelcer and Shiva Vannavada Dentsu.

Publicis senior exec among trio of Dentsu global tech and data hires

Steve Simpson recruited as president of data, audiences and technology.

Clockwise from top left: Adrienn Major, Richard Exon, Nick Myers, Jessica Tamsedge

Is Publicis Groupe’s decision to cut back on freelancers a growing trend?

As Publicis reports it has reduced its freelance spend by 27%, Campaign asks if other agencies will follow suit.

Andrés Ordóñez

FCB appoints global CCO

Outgoing global CCO Susan Credle becomes first creative adviser for parent company IPG.

Mars rebrand gum brands

Mars Wrigley refreshes gum brands with quirky 'Chew good' platform

The work was created by Omnicom and Energy BBDO.

Jeremy Allen White Calvin Klein ad

Jeremy Allen White Calvin Klein ad sparks complaints over objectification

Follows ad featuring FKA twigs being banned for objectifying women.

Sharry Crammond M&S

M&S Food marketing boss Sharry Cramond's remit expanded

Cramond now heads M&S’s customer loyalty programme alongside her marketing duties.

Meta and Puma world's smallest gym

Meta Quest hosts ‘world’s smallest’ gym inside Puma store

The experience was created by Abbott Mead Vickers BBDO and BBDO Germany.

Sky Vegas “Playmakers" ad
Team at St Luke's

St Luke’s raises entry-level wage by 17%

The indie agency has upped its starting salary to £30,000 following a similar move by Pablo.


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