Coca-Cola brand director: ‘Brands can’t be complacent and must keep renewing’
Oana Vlad spoke alongside the creative directors of the Kansas City Chiefs and JKR at the D&AD Festival.
Sudocrem shows it’s ‘not just for babies’ in first global TV ad
The work was created by Havas Consumer Health, which launched in February.
Croud hires Dani Jordan as first chief marketing officer
Follows a shake-up of the digital agency’s UK leadership team.
Sainsbury's says Nectar360 delivering ‘strong returns’ for brands
Retail data enables brands to target specific groups of customers.
Innocent Drinks ad 'runs out of time' to list all the fruit in its products
The work is Innocent’s first with Neverland.
Ford unveils ad to ease concerns about electric cars
The social-first spot was created by Born Social.
Nationwide campaign banned over ‘misleading’ branch closure claims
New Commercial Arts created the campaign.
Sheba lines up famous cats to compete in ‘gravy race’
Campaign was created by AMV BBDO London.
Tommee Tippee rolls giant CGI bottle around global cities
Experience was created by Good Culture and Intro UK.
MRM UK chief executive departs amid merger
MRM and Hugo & Cat will combine to deliver end-to-end digital experiences.
Dove campaign confronts issue of girls being influenced by anti-ageing content
The global campaign was created by Ogilvy UK.
Publicis senior exec among trio of Dentsu global tech and data hires
Steve Simpson recruited as president of data, audiences and technology.
Is Publicis Groupe’s decision to cut back on freelancers a growing trend?
As Publicis reports it has reduced its freelance spend by 27%, Campaign asks if other agencies will follow suit.
FCB appoints global CCO
Outgoing global CCO Susan Credle becomes first creative adviser for parent company IPG.
Mars Wrigley refreshes gum brands with quirky 'Chew good' platform
The work was created by Omnicom and Energy BBDO.
Jeremy Allen White Calvin Klein ad sparks complaints over objectification
Follows ad featuring FKA twigs being banned for objectifying women.
M&S Food marketing boss Sharry Cramond's remit expanded
Cramond now heads M&S’s customer loyalty programme alongside her marketing duties.
Meta Quest hosts ‘world’s smallest’ gym inside Puma store
The experience was created by Abbott Mead Vickers BBDO and BBDO Germany.
Sky Vegas campaign shows people winning and losing in everyday life
Campaign was created by Who Wot Why.
St Luke’s raises entry-level wage by 17%
The indie agency has upped its starting salary to £30,000 following a similar move by Pablo.
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