Videos
Marketing lessons from the LGBTQ+ community in Texas
Programming at SXSW avoided wading too deeply into the most hot-button issues facing the LGBTQ+ community.
Campaign US Byte-Sized - Episode 4: How Generative AI is supercharging insights for strategists
Episode 4 of Byte-Size: AI for marketers examines how strategists can mine audience insights faster and more effectively to generate successful outcomes.
Campaign US Byte-Sized - Episode 3: How creatives are adopting generative AI as assistants
Episode 3 of Byte-Sized: AI for marketers examines how creatives are using generative AI to bring their ideas to life faster.
Campaign US Byte-Sized - Episode 2: How generative AI will impact data analytics roles
Episode 2 explores how data and analytics professionals are using generative AI — and how it could transform their roles in the future.
What’s possible with generative AI? Introducing Byte-Sized: AI for Marketers
Campaign US kicks off a video series exploring the implications of generative AI for creatives, strategists and data analysts in advertising and marketing.
How to cut cookies with Campaign: Managing the knock-on effects
WATCH: From the privacy risks of cookieless solutions to navigating one of the most seismic shifts in online advertising as a small business, experts discuss how to minimize damage during cookie deprecation.
How to cut cookies with Campaign: Attribution and measurement alternatives
WATCH: Executives from across the supply chain discuss their attribution and measurement priorities and the drawbacks of different solutions.
How to cut cookies with Campaign: Targeting alternatives
WATCH: Executives from across the supply chain discuss how targeting solutions work, which are showing the most promise and challenges to adoption.
How to cut cookies with Campaign: Why the third-party cookie is being deprecated
WATCH: Hear perspectives from tech, brand, agency and publisher executives on Google’s motivations for phasing out tracking cookies in Chrome and why the process has taken so long.
Duolingo’s CMO on AI and what to expect from the Super Bowl
Get behind the brand with Manu Orssaud.
Streamers and retailers rise in prominence in 2024
At CES 2024, TV giants beefed up their commerce capabilities to grow streaming’s share of media budgets as linear spend continues to collapse.
AI’s power overshadowed its risks at CES 2024
Brands and agencies publicly declared that their investments in artificial intelligence will not result in job losses — but canceled freelance contracts and looming layoffs told a different story.
Disney brings more automation and shopability to its ad products
Media giant is also ramping up its self-serve capabilities to reduce ad tech fees.
Holiday Ad of the Week: Ikea celebrates the joy of quiet amid holiday chaos
Deviating from the well-trodden path of focusing on the joy of families coming together over the holidays, Ikea Canada highlights the bliss of a quiet break.
SiriusXM’s Suzi Watford on how Gen Z informs the brand’s growth strategy
Get behind the brand with SiriusXM’s chief growth officer, Suzi Watford.
The work that CMOs were most jealous of this year
WATCH: Four marketing and advertising leaders discuss campaigns and creative strategies they wish they had thought of this year.
CMOs give their outlook on the health of the ad market
WATCH: Three marketing and advertising leaders describe the state of the industry as we approach the end of the year.
What macro trend has had the biggest impact on CMOs this year?
WATCH: Four CMOs give their hot takes on what has shifted their job the most in 2023.
Land O’ Lakes’ Heather Malenshek on spreading the word about rural America’s vitality
Get behind the brand with Land O’ Lakes’ chief marketing officer at the ANA Masters of Marketing Conference.
Microsoft’s Kathleen Hall on the ‘days of labor’ that AI is already saving her marketing team
Get behind the brand with Microsoft’s chief brand officer at Advertising Week New York.
Nextdoor’s Heidi Andersen on combining revenue and marketing in her dual role
Get behind the brand with Nextdoor’s joint chief revenue and marketing officer at
Starbucks’ Kyndra Russell on building customer loyalty
Get behind the brand with Starbucks’ SVP of marketing at Advertising Week New York.
Spotify’s Ann Piper on connecting with multicultural, Gen Z audiences through music
Get behind the brand with Spotify’s head of North America ad sales at Advertising Week New York.
Mastercard’s Raja Rajamannar on avoiding ‘instant rejection’ in gaming
Get behind the brand with Mastercard’s chief marketing and communications officer at Advertising Week New York.
Words of Wisdom from the 2023 40 Over 40 class
Campaign US celebrated the 40 Over 40 honorees at the PHD Rooftop in Manhattan on Thursday. Here, they share their nuggets of wisdom.
Campaign US at Cannes: Overheard on the Croisette
Creatives, marketers and advertising execs share the juicy gossip that was swapped among Cannes attendees and their top tips for staying cool and balancing work and play.
Campaign US at Cannes: How adland is addressing sustainability
Carbon-cutting advocates give their take on whether they feel sustainability has been addressed sufficiently as a topic at Cannes this year and what the festival can do better.
Campaign US at Cannes: AI, data and the festival’s biggest tech trends
Agency and tech leaders discuss the explosion of generative AI, whether ad firms are successfully melding creativity and technology and what can be drawn from the tech companies with the biggest presence this year.
Campaign US at Cannes: Agency and marketing leaders evaluate the work
Agency leaders and CMOs give their take on the caliber of work emerging at the festival and what trends they have observed from the winning campaigns so far.
5 Minutes with Campaign: AAPI representation in gaming
Omelet CEO Thas Naseemuddeen shares how marketers might be surprised by the way the AAPI community interacts with the medium.
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