The Information

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AI is breaking the agency business model

A tool that promises efficiency and automation is counterintuitive to a time and materials business.

Magnifying glass held over smart phone displaying OpenAI logo

OpenAI inks multi-year content deal with News Corp

The five-year agreement comes as Microsoft, OpenAI, and Google face intense scrutiny over training AI models on copyrighted content usage without consent.

Hand holding headshots of Campaign360 speakers

The C-suite tangle: Why CMOs need to speak a new language to win over critics

Four CMOs explore the evolving dynamics, essential skills, and how CMOs need to speak more CFO and CEO to be the executive pulse of the organization.

To Her Health moderator; Christine Guilfoyle; LaToya Christian; Maria Givens; Niven McCall-Mazza; Erica Taylor

Why women’s health has become a priority for brands

Check out how marketers can best reach women and discuss their health needs in a post-pandemic world.

Tech Fix wordmark with memoji of Campaign US tech editor Jessica Heygate

OpenAI’s voice assistant triggers fresh wave of copyright concerns

Welcome to The Tech Fix, a weekly newsletter where we break down the latest technology news and trends from the advertising and marketing industry, curated by technology editor Jessica Heygate.

Campaign Cannes Contenders text on stylised red background

Call out for inaugural Campaign Cannes Contenders

New UK-led initiative will celebrate excellent, original ideas delivering on clear brand objectives.

Screenshot of Glad's Scents That Take You Back campaign showing woman dancing holding garbage bag

Glad takes it back to Y2K with new scented trash bags

The campaign evokes the style and sounds of the millennium to promote a new line of bags with scents across the Clorox and P&G portfolio.

TD Bank ATM with a dog dish

Why TD Bank created a dog ATM

In this case, ATM stands for ‘dog automated treat machine.’

Jamie Dowd and Donna Klassen
Clockwise from top left: EDF, Giffgaff, Financial Times, Sue Ryder, Esure and Cancer Research UK

Pitch Update: Halfords, EDF, Tourism Ireland, Giffgaff, Irn-Bru, Esure, Moonpig, FT and more

Campaign rounds up the latest pitches, reviews and account wins.

Latest articles

The Paris Olympics and Paralympics mascots stand in front of the Eiffel Tower

How brands are going for gold at the Paris Olympics

How brands are maximizing ad spend at the mega sporting event, the keys to a winning marketing strategy, and the best platforms to engage young fans.

Headshot of Majid Bahi

Why creator economy could take over the advertising industry

There is a distinct possibility the creator economy may be out to eat agencies’ lunch.

Rani Patel and Josh Tenser

Revealed: Uncommon is majority shareholder in agency start-up Calling

Uncommon, now majority owned by Havas, backed former creative director Josh Tenser to launch Calling with Rani Patel.

Headshot of Alex Schultz

Meta’s CMO on navigating cuts, competition and critics

Longtime executive Alex Schultz details the complexities of marketing a technology giant.

Pedro Pascal holding bottle of Corona beer

Watch: Pedro Pascal fronts Corona La Vida Más Fina campaign

The ads lean into the brand’s “modern Latino ethos.”

Campaign art of the Dehuydrator jet from liquid death

Liquid Death is giving one lucky fan a jet. No, really

Another beverage brand joked about doing this in the 1990s. Liquid Death promises this is the real deal.

Smart phone displaying TikTok logo with AI logo in background

TikTok reveals Symphony creative AI suite

The ByteDance-owned short-form video platform announced a host of automated creative and measurement marketing tools.

Headshot of Stephen King

How Stephen King changed advertising forever

Forsman & Bodenfors' Siddhant Lahiri unpacks the impact of the famed author on the role of strategists in the industry.

Google Marketing Live stage presentation

Google unleashes AI updates and adds greater controls to its ad products

Technology giant introduced new controls to its generative AI advertising tools to ensure assets remain “on brand.”

LGBTQ pride flag on an overcast, windy day.

Brands plan for a quiet Pride Month

Agencies report dwindling projects and an overall lack of communication from clients regarding Pride Month plans.

Headshot of Deborah Hall

What my Gen Z kids taught me about marketing

Parenting Gen Zers has given me a deeper understanding of how to reach diverse audiences.

Campaign Chemistry

Campaign Chemistry: Grey’s Laura Maness and Gabriel Schmitt

The global CEO and CCO of the iconic creative shop chat about evolving for the future.

Richard Exon, Nadja Lossgott, Trevor Robinson, Anna Louise Gladwell, Apple ad, Sara Collinge, Darryl George and Juliet McLaren

Should Apple have apologised for its 'Crush' ad?

Campaign asks adland whether it was necessary for Apple to apologise for its hydraulic press spot.

Hand holding smart phone displaying ChatGPT logo next to Reddit logo

OpenAI strikes deal with Reddit to scrub content for ChatGPT

The language learning model will learn how to stay up-to-date with relevant topics by accessing Reddit’s Data API as part of the partnership.

Q1 agency metrics: A closer look at financial patterns and APAC performance

Q1 agency metrics: A closer look at financial patterns and APAC performance

In examining Q1 earnings closely, analyst Ian Whittaker finds common denominators.

Shannon Tucker headshot

Bumble’s crisis apology is textbook, but it may not be enough

The dating app will have to follow through on its promises to win back customers, says Next PR’s Shannon Tucker.

Red Nose Day ad showing monster truck wearing red nose

Comic Relief USA taps into childhood nostalgia for Red Nose Day campaign

EXCLUSIVE: Beyond the signature red nose, Childhood Dreamstakes uses nostalgic experiences to incentivize donations.

Two smart phones displaying people wearing Moncler jackets

LinkedIn appoints Whalar Group as creator marketing partner

The creator agency will pair brands with talent for LinkedIn campaigns and familiarize creators with the platform.

Headshot of Ryan Sims

Duolingo promotes Ryan Sims to be its first chief design officer

EXCLUSIVE: Sims led design for the app’s viral app icon changes and bizarre Super Bowl ad.

AI generated images of animals made of water

Moen highlights water scarcity and endangered animals with AI-generated social campaign

The campaign’s launch coincided with Endangered Species Day.


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