Brand news

Screenshot of Glad's Scents That Take You Back campaign showing woman dancing holding garbage bag

Glad takes it back to Y2K with new scented trash bags

The campaign evokes the style and sounds of the millennium to promote a new line of bags with scents across the Clorox and P&G portfolio.

TD Bank ATM with a dog dish

Why TD Bank created a dog ATM

In this case, ATM stands for ‘dog automated treat machine.’

Pedro Pascal holding bottle of Corona beer

Watch: Pedro Pascal fronts Corona La Vida Más Fina campaign

The ads lean into the brand’s “modern Latino ethos.”

Campaign art of the Dehuydrator jet from liquid death

Liquid Death is giving one lucky fan a jet. No, really

Another beverage brand joked about doing this in the 1990s. Liquid Death promises this is the real deal.

LGBTQ pride flag on an overcast, windy day.

Brands plan for a quiet Pride Month

Agencies report dwindling projects and an overall lack of communication from clients regarding Pride Month plans.

Red Nose Day ad showing monster truck wearing red nose

Comic Relief USA taps into childhood nostalgia for Red Nose Day campaign

EXCLUSIVE: Beyond the signature red nose, Childhood Dreamstakes uses nostalgic experiences to incentivize donations.

Headshot of Ryan Sims

Duolingo promotes Ryan Sims to be its first chief design officer

EXCLUSIVE: Sims led design for the app’s viral app icon changes and bizarre Super Bowl ad.

AI generated images of animals made of water

Moen highlights water scarcity and endangered animals with AI-generated social campaign

The campaign’s launch coincided with Endangered Species Day.

Airheads candy underwater vending machine

Watch: Airheads summer campaign lures adults to the pool with underwater vending machine

No need to submerge any dollar bills — this machine’s currency of choice is “fun.”

Stock art from an AstraZeneca campaign for Fasenra

AstraZeneca urges younger demographic to snap out of doom scrolling

The drugmaker is reaching younger women on TikTok with the latest campaign for eosinophilic asthma treatment Fasenra.

Stock art of the LinkedIn app in the App Store

Melissa Selcher departs LinkedIn after 8 years

Selcher was chief marketing and communications officer at the platform.

Collage of people giving toasts

Watch: Basketball royalty and celebrity fans toast to NBA finalists in brand campaign

The Toast debuted during the first NBA Conference finals game.

Out-of-home ad billboard reading "To never forget the 365 days of hatred against LGBTQ+ communities"

Fondation Émergence created an 'anti-gay agenda' to fight for LGBTQ+ rights

The “LGBTPHOBIC Agenda” campaign by Havas Montréal documents attacks against the LGBTQ+ community.

Man stopping at A&W drive-thru location

Why A&W made a festival worthy 18-minute documentary about hotdogs with bacon

Developed by Rethink, the documentary tells the stories of "whistle dog warriors" who want A&W to bring back whistle dogs.

Sudocrem TV ad by Havas Consumer Health

Sudocrem shows it’s ‘not just for babies’ in first global TV ad

The work was created by Havas Consumer Health, which launched in February.

International Olympic Committee 1 in 100 million ad

IOC introduces 2024 Refugee Olympic Team, spotlighting growing crisis

The 1 in 100 Million campaign aims to raise awareness of the team ahead of the Olympic Games this summer while keeping attention on the circumstances that led to its creation.

Donna Kelce holding bottle of Barefoot Wine

Gallo appoints VaynerMedia LA as lead creative agency for Barefoot Wine

EXCLUSIVE: VaynerMedia Los Angeles will primarily focus on social media.

Newspaper clippings displaying sensational headlines

Adjacency to sensitive news has minimal impact on brand reputation, report finds

Stagwell study into how ad placements across different news topics affect brand reputation challenges

Cindy Gallop on stage

‘The advertising industry has been complicit in diminishing its worth’: Cindy Gallop

Gallop unveiled six key principles for future branding, discussed selling sex from a female lens, unlocking talent, and called for a revamp of the adtech model.

Laptop displaying Bumble website

Bumble offers domestic violence groups billboard space after pulling ‘celibacy’ ads

Bumble is apologizing and sharing next steps after acknowledging a ‘mistake’ in the much-criticized campaign.

Gordon Ramsay holding box of Welch's Fruit Snacks

Gordon Ramsay is Welch’s Fruit Snacks’ new chief fruit officer

The first national TV campaign in the brand’s history focuses on its “whole fruit” ingredients.

Woman in super market looking at Athletic Brewing Company beer

Athletic Brewing Company consolidates media with Wpromote

EXCLUSIVE: The independent shop is now media AOR after handling performance marketing since 2022.

Stock art of the Bumble app

Bumble removes ‘vow of celibacy’ ads following backlash

Bumble said it has heard criticism of the ad and is removing it from a global campaign.

Headshot collage of men named dick

E.l.f. Beauty campaign finds So Many Dicks serving on boards of directors

According to the brand’s research, men sharing the name Dick outnumber many marginalized groups on boards at publicly traded companies.

An image of girl scouts as part of the BSA program

Inside the Boy Scouts of America rebrand

BSA CMO Michael Ramsey shares how his organization is talking about its rebranding as Scouting America with the help of AOR FleishmanHillard.

New Balance Grey Day ad featuring man speaking into a bullhorn

New Balance boasts deep roots and universal appeal in Grey Days film

Shot in 16mm, the seven-minute film shows various subcultures’ attachment to the brand.

Illustration of woman wearing large yellow dress

Boll & Branch’s CEO on how a gown created from bedding fabric made it to the Met Gala

Tennis legend Maria Sharapova wore the creation at Monday night’s annual gala.

Image showing a messy child's room next to two mothers riding in a limo

What Mother’s Day 2024 campaign is your favorite?

Liv by Kotex, Jergens Skincare, Teleflora and Walmart+ want to help make Mother’s Day special.

Image from the @mirithesiren TikTok

El Pollo Loco is the latest brand to partner with TikTok star MiriTheSiren

Since Chick-fil-A said she couldn’t post review videos, she’s partnered with Shake Shack, Duck Donuts and Claire’s.

Popeyes chicken sandwiches

Popeyes taps New Orleans hip-hop duo to promote free fried chicken sandwich

The campaign includes an original rap by SaxKixAve.


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