Brand news
Glad takes it back to Y2K with new scented trash bags
The campaign evokes the style and sounds of the millennium to promote a new line of bags with scents across the Clorox and P&G portfolio.
Why TD Bank created a dog ATM
In this case, ATM stands for ‘dog automated treat machine.’
Watch: Pedro Pascal fronts Corona La Vida Más Fina campaign
The ads lean into the brand’s “modern Latino ethos.”
Liquid Death is giving one lucky fan a jet. No, really
Another beverage brand joked about doing this in the 1990s. Liquid Death promises this is the real deal.
Brands plan for a quiet Pride Month
Agencies report dwindling projects and an overall lack of communication from clients regarding Pride Month plans.
Comic Relief USA taps into childhood nostalgia for Red Nose Day campaign
EXCLUSIVE: Beyond the signature red nose, Childhood Dreamstakes uses nostalgic experiences to incentivize donations.
Duolingo promotes Ryan Sims to be its first chief design officer
EXCLUSIVE: Sims led design for the app’s viral app icon changes and bizarre Super Bowl ad.
Moen highlights water scarcity and endangered animals with AI-generated social campaign
The campaign’s launch coincided with Endangered Species Day.
Watch: Airheads summer campaign lures adults to the pool with underwater vending machine
No need to submerge any dollar bills — this machine’s currency of choice is “fun.”
AstraZeneca urges younger demographic to snap out of doom scrolling
The drugmaker is reaching younger women on TikTok with the latest campaign for eosinophilic asthma treatment Fasenra.
Melissa Selcher departs LinkedIn after 8 years
Selcher was chief marketing and communications officer at the platform.
Watch: Basketball royalty and celebrity fans toast to NBA finalists in brand campaign
The Toast debuted during the first NBA Conference finals game.
Fondation Émergence created an 'anti-gay agenda' to fight for LGBTQ+ rights
The “LGBTPHOBIC Agenda” campaign by Havas Montréal documents attacks against the LGBTQ+ community.
Why A&W made a festival worthy 18-minute documentary about hotdogs with bacon
Developed by Rethink, the documentary tells the stories of "whistle dog warriors" who want A&W to bring back whistle dogs.
Sudocrem shows it’s ‘not just for babies’ in first global TV ad
The work was created by Havas Consumer Health, which launched in February.
IOC introduces 2024 Refugee Olympic Team, spotlighting growing crisis
The 1 in 100 Million campaign aims to raise awareness of the team ahead of the Olympic Games this summer while keeping attention on the circumstances that led to its creation.
Gallo appoints VaynerMedia LA as lead creative agency for Barefoot Wine
EXCLUSIVE: VaynerMedia Los Angeles will primarily focus on social media.
Adjacency to sensitive news has minimal impact on brand reputation, report finds
Stagwell study into how ad placements across different news topics affect brand reputation challenges
‘The advertising industry has been complicit in diminishing its worth’: Cindy Gallop
Gallop unveiled six key principles for future branding, discussed selling sex from a female lens, unlocking talent, and called for a revamp of the adtech model.
Bumble offers domestic violence groups billboard space after pulling ‘celibacy’ ads
Bumble is apologizing and sharing next steps after acknowledging a ‘mistake’ in the much-criticized campaign.
Gordon Ramsay is Welch’s Fruit Snacks’ new chief fruit officer
The first national TV campaign in the brand’s history focuses on its “whole fruit” ingredients.
Athletic Brewing Company consolidates media with Wpromote
EXCLUSIVE: The independent shop is now media AOR after handling performance marketing since 2022.
Bumble removes ‘vow of celibacy’ ads following backlash
Bumble said it has heard criticism of the ad and is removing it from a global campaign.
E.l.f. Beauty campaign finds So Many Dicks serving on boards of directors
According to the brand’s research, men sharing the name Dick outnumber many marginalized groups on boards at publicly traded companies.
Inside the Boy Scouts of America rebrand
BSA CMO Michael Ramsey shares how his organization is talking about its rebranding as Scouting America with the help of AOR FleishmanHillard.
New Balance boasts deep roots and universal appeal in Grey Days film
Shot in 16mm, the seven-minute film shows various subcultures’ attachment to the brand.
Boll & Branch’s CEO on how a gown created from bedding fabric made it to the Met Gala
Tennis legend Maria Sharapova wore the creation at Monday night’s annual gala.
What Mother’s Day 2024 campaign is your favorite?
Liv by Kotex, Jergens Skincare, Teleflora and Walmart+ want to help make Mother’s Day special.
El Pollo Loco is the latest brand to partner with TikTok star MiriTheSiren
Since Chick-fil-A said she couldn’t post review videos, she’s partnered with Shake Shack, Duck Donuts and Claire’s.
Popeyes taps New Orleans hip-hop duo to promote free fried chicken sandwich
The campaign includes an original rap by SaxKixAve.
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