Content from our thought leader

Ad Nut

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

Headshot collage of men named dick

E.l.f. Beauty campaign finds So Many Dicks serving on boards of directors

According to the brand’s research, men sharing the name Dick outnumber many marginalized groups on boards at publicly traded companies.

New York Times Wordle ad poster

The New York Times celebrates 1,000 Wordles with free NYC events

Those who complete the puzzle can choose between a variety of free and discounted events across the city.

Collage of Valentines Day ads

These brands are embracing the NSFW side of Valentine’s Day

Love isn’t all chocolates and roses.

GoPuff’s new sex toy claims to help ‘beat’ the winter blues

Ad Nut can’t look away from the innuendo-laden hero video.

Ogilvy Singapore brings home the very real dangers of neglecting cyber security

The integrated campaign cleverly tackles one of Singapore's most pertinent and present digital threats: The risk of losing it all in a click.

Smile Makers' new campaign encourages you to touch yourself...and potentially save your life

As Breast Cancer Awareness Month draws to a close, a new erotic audio campaign by Smile Makers and MullenLowe Singapore will ensure you always remain abreast of the disease.

Better Climate Store’s Greenwash can wash away climate guilt caused by overconsumption

The multitasking product might deserve a spot in Ad Nut’s oaky home…unless Ad Nut is sensing a bit of irony.

Tiger Beer launches beer-infused ‘summer puffer’— because practicality in fashion is overrated

Look whacky and stay frosty—the fashion statement you never knew you needed.

L’Oreal Paris makes a bright red mess in Paris

Ad Nut can’t help but wonder what a traffic build up this campaign must have caused.

These fire hydrant caps conserve water as New Yorkers cool off

Splash Spots are a fun way to stay cool and help the environment, Ad Nut thinks.

Blue cheese brand Treasure Cave announces rebrand with quirky campaign

The spot, featuring cave dwellers and a bespoke song, makes Ad Nut uneasy.

Pourri invites millennials to relive the smells of summer camp

Camp Fun is a smelly place, but Pourri can help change that for the future generations.

Towering warning of fashion's excesses ahead

From runways to ruins, fashion's waste summit grows taller by the minute. A new campaign by Wildlings highlights the mountainous problem that is waste couture in under 45 seconds.

This underwear doubles as a screen to encourage sex while streaming

An Instagram filter allows partners to watch their favorite shows – on their partners’ underwear – before, after or even while getting down to business.

Irish Spring tries to boost its “rizz” with limited edition bottle

The soap brand is giving away “Irizz Spring” merchandise in response to TikTok trend.

Worried about the economy? Tommy John has you covered with an emergency underwear sale

The campaign was created on the insight that men buy less underwear in times of economic anxiety.

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