Creativity news
Glad takes it back to Y2K with new scented trash bags
The campaign evokes the style and sounds of the millennium to promote a new line of bags with scents across the Clorox and P&G portfolio.
Why TD Bank created a dog ATM
In this case, ATM stands for ‘dog automated treat machine.’
Watch: Pedro Pascal fronts Corona La Vida Más Fina campaign
The ads lean into the brand’s “modern Latino ethos.”
Liquid Death is giving one lucky fan a jet. No, really
Another beverage brand joked about doing this in the 1990s. Liquid Death promises this is the real deal.
Comic Relief USA taps into childhood nostalgia for Red Nose Day campaign
EXCLUSIVE: Beyond the signature red nose, Childhood Dreamstakes uses nostalgic experiences to incentivize donations.
Duolingo promotes Ryan Sims to be its first chief design officer
EXCLUSIVE: Sims led design for the app’s viral app icon changes and bizarre Super Bowl ad.
Moen highlights water scarcity and endangered animals with AI-generated social campaign
The campaign’s launch coincided with Endangered Species Day.
Watch: Airheads summer campaign lures adults to the pool with underwater vending machine
No need to submerge any dollar bills — this machine’s currency of choice is “fun.”
AstraZeneca urges younger demographic to snap out of doom scrolling
The drugmaker is reaching younger women on TikTok with the latest campaign for eosinophilic asthma treatment Fasenra.
Watch: Basketball royalty and celebrity fans toast to NBA finalists in brand campaign
The Toast debuted during the first NBA Conference finals game.
Fondation Émergence created an 'anti-gay agenda' to fight for LGBTQ+ rights
The “LGBTPHOBIC Agenda” campaign by Havas Montréal documents attacks against the LGBTQ+ community.
Why A&W made a festival worthy 18-minute documentary about hotdogs with bacon
Developed by Rethink, the documentary tells the stories of "whistle dog warriors" who want A&W to bring back whistle dogs.
Sudocrem shows it’s ‘not just for babies’ in first global TV ad
The work was created by Havas Consumer Health, which launched in February.
IOC introduces 2024 Refugee Olympic Team, spotlighting growing crisis
The 1 in 100 Million campaign aims to raise awareness of the team ahead of the Olympic Games this summer while keeping attention on the circumstances that led to its creation.
Gordon Ramsay is Welch’s Fruit Snacks’ new chief fruit officer
The first national TV campaign in the brand’s history focuses on its “whole fruit” ingredients.
How giant Renaissance paintings are redefining victory over eating disorders
Acadia Healthcare joined with Bakery to create the Every Bite a Battle campaign for Timberline Knolls.
E.l.f. Beauty campaign finds So Many Dicks serving on boards of directors
According to the brand’s research, men sharing the name Dick outnumber many marginalized groups on boards at publicly traded companies.
Inside the Boy Scouts of America rebrand
BSA CMO Michael Ramsey shares how his organization is talking about its rebranding as Scouting America with the help of AOR FleishmanHillard.
New Balance boasts deep roots and universal appeal in Grey Days film
Shot in 16mm, the seven-minute film shows various subcultures’ attachment to the brand.
Yuzu and Sundae School team up to promote AAPI creativity
The Asian American dating app and lifestyle brand have joined forces to promote visibility for AAPI talent in the creative fields.
What Mother’s Day 2024 campaign is your favorite?
Liv by Kotex, Jergens Skincare, Teleflora and Walmart+ want to help make Mother’s Day special.
Apple’s ‘Crush’ ad receives backlash from PR and marketing pros
“This Apple ad is what happens when you try to be ‘edgy’ with no consideration for strategy,” said Lulu Cheng Meservey.
WATCH: Celebrity moms evoke Stepford Wives to raise awareness for postpartum mental health
The work from fertility app Natural Cycles aims to make postpartum depression part of the Mental Health Awareness Month discussion.
LifeStance Health uses photography and poetry to break mental health stigmas
The campaign, for Mental Health Awareness month, aims to add nuance and understanding to mental health struggles.
Craig Elimeliah leaves /Prompt to join Code and Theory as chief creative officer
He started in the role last month, replacing Amy Carvajal and reporting to the agency’s CEO.
Billie Jean King serves facts about board diversity in E.l.f campaign
The tennis legend and women’s rights activist is helping the cosmetics brand promote its goal to increase female representation on corporate boards.
Consumers dislike brands using AI images of people, report finds
People feel less favorably towards brands that use AI-generated visuals depicting humans or products, a new report from Getty Images has claimed.
‘Unfrosted’ is ‘not brought to you by Pop-Tarts’: How the brand is promoting Seinfeld’s movie anyway
Pop-Tarts learned about the movie at the same time as everyone else.
Former 'Dance Moms' star takes the lead in Ad Council’s mental health campaign
Capture the Convo marks former Dance Moms star Nia Sioux’s directorial debut and features her friends sharing how to have mental health conversations that can be both necessary and difficult.
Watch: Xfinity reunites a squadron of aviators in virtual reality
The short film is directed by Oscar-winner Kathryn Bigelow.
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