Creativity news

Screenshot of Glad's Scents That Take You Back campaign showing woman dancing holding garbage bag

Glad takes it back to Y2K with new scented trash bags

The campaign evokes the style and sounds of the millennium to promote a new line of bags with scents across the Clorox and P&G portfolio.

TD Bank ATM with a dog dish

Why TD Bank created a dog ATM

In this case, ATM stands for ‘dog automated treat machine.’

Pedro Pascal holding bottle of Corona beer

Watch: Pedro Pascal fronts Corona La Vida Más Fina campaign

The ads lean into the brand’s “modern Latino ethos.”

Campaign art of the Dehuydrator jet from liquid death

Liquid Death is giving one lucky fan a jet. No, really

Another beverage brand joked about doing this in the 1990s. Liquid Death promises this is the real deal.

Red Nose Day ad showing monster truck wearing red nose

Comic Relief USA taps into childhood nostalgia for Red Nose Day campaign

EXCLUSIVE: Beyond the signature red nose, Childhood Dreamstakes uses nostalgic experiences to incentivize donations.

Headshot of Ryan Sims

Duolingo promotes Ryan Sims to be its first chief design officer

EXCLUSIVE: Sims led design for the app’s viral app icon changes and bizarre Super Bowl ad.

AI generated images of animals made of water

Moen highlights water scarcity and endangered animals with AI-generated social campaign

The campaign’s launch coincided with Endangered Species Day.

Airheads candy underwater vending machine

Watch: Airheads summer campaign lures adults to the pool with underwater vending machine

No need to submerge any dollar bills — this machine’s currency of choice is “fun.”

Stock art from an AstraZeneca campaign for Fasenra

AstraZeneca urges younger demographic to snap out of doom scrolling

The drugmaker is reaching younger women on TikTok with the latest campaign for eosinophilic asthma treatment Fasenra.

Collage of people giving toasts

Watch: Basketball royalty and celebrity fans toast to NBA finalists in brand campaign

The Toast debuted during the first NBA Conference finals game.

Out-of-home ad billboard reading "To never forget the 365 days of hatred against LGBTQ+ communities"

Fondation Émergence created an 'anti-gay agenda' to fight for LGBTQ+ rights

The “LGBTPHOBIC Agenda” campaign by Havas Montréal documents attacks against the LGBTQ+ community.

Man stopping at A&W drive-thru location

Why A&W made a festival worthy 18-minute documentary about hotdogs with bacon

Developed by Rethink, the documentary tells the stories of "whistle dog warriors" who want A&W to bring back whistle dogs.

Sudocrem TV ad by Havas Consumer Health

Sudocrem shows it’s ‘not just for babies’ in first global TV ad

The work was created by Havas Consumer Health, which launched in February.

International Olympic Committee 1 in 100 million ad

IOC introduces 2024 Refugee Olympic Team, spotlighting growing crisis

The 1 in 100 Million campaign aims to raise awareness of the team ahead of the Olympic Games this summer while keeping attention on the circumstances that led to its creation.

Gordon Ramsay holding box of Welch's Fruit Snacks

Gordon Ramsay is Welch’s Fruit Snacks’ new chief fruit officer

The first national TV campaign in the brand’s history focuses on its “whole fruit” ingredients.

Renaissance painting of woman in armor

How giant Renaissance paintings are redefining victory over eating disorders

Acadia Healthcare joined with Bakery to create the Every Bite a Battle campaign for Timberline Knolls.

Headshot collage of men named dick

E.l.f. Beauty campaign finds So Many Dicks serving on boards of directors

According to the brand’s research, men sharing the name Dick outnumber many marginalized groups on boards at publicly traded companies.

An image of girl scouts as part of the BSA program

Inside the Boy Scouts of America rebrand

BSA CMO Michael Ramsey shares how his organization is talking about its rebranding as Scouting America with the help of AOR FleishmanHillard.

New Balance Grey Day ad featuring man speaking into a bullhorn

New Balance boasts deep roots and universal appeal in Grey Days film

Shot in 16mm, the seven-minute film shows various subcultures’ attachment to the brand.

Collage of young people wearing Yuzu and Sundae School merchandise

Yuzu and Sundae School team up to promote AAPI creativity

The Asian American dating app and lifestyle brand have joined forces to promote visibility for AAPI talent in the creative fields.

Image showing a messy child's room next to two mothers riding in a limo

What Mother’s Day 2024 campaign is your favorite?

Liv by Kotex, Jergens Skincare, Teleflora and Walmart+ want to help make Mother’s Day special.

Screenshot from Apple's Crush! iPad Pro ad

Apple’s ‘Crush’ ad receives backlash from PR and marketing pros

“This Apple ad is what happens when you try to be ‘edgy’ with no consideration for strategy,” said Lulu Cheng Meservey.

Several women are seen behind the words "Is Mommy Okay?"

WATCH: Celebrity moms evoke Stepford Wives to raise awareness for postpartum mental health

The work from fertility app Natural Cycles aims to make postpartum depression part of the Mental Health Awareness Month discussion.

Man floating in water

LifeStance Health uses photography and poetry to break mental health stigmas

The campaign, for Mental Health Awareness month, aims to add nuance and understanding to mental health struggles.

Headshot of Craig Elimeliah

Craig Elimeliah leaves /Prompt to join Code and Theory as chief creative officer

He started in the role last month, replacing Amy Carvajal and reporting to the agency’s CEO.

Billie Jean King holding orange tennis ball

Billie Jean King serves facts about board diversity in E.l.f campaign

The tennis legend and women’s rights activist is helping the cosmetics brand promote its goal to increase female representation on corporate boards.

Group of people standing inside CGI spheres

Consumers dislike brands using AI images of people, report finds

People feel less favorably towards brands that use AI-generated visuals depicting humans or products, a new report from Getty Images has claimed.

Jerry Seinfeld and a Pop-Tart

‘Unfrosted’ is ‘not brought to you by Pop-Tarts’: How the brand is promoting Seinfeld’s movie anyway

Pop-Tarts learned about the movie at the same time as everyone else.

Image from the Ad Council's Seize the Awkward campaign

Former 'Dance Moms' star takes the lead in Ad Council’s mental health campaign

Capture the Convo marks former Dance Moms star Nia Sioux’s directorial debut and features her friends sharing how to have mental health conversations that can be both necessary and difficult.

Inside shot of a fighter jet pilot

Watch: Xfinity reunites a squadron of aviators in virtual reality

The short film is directed by Oscar-winner Kathryn Bigelow.


Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free