Content from our thought leader

Brandon Doerrer


Brandon reports on digital communications and advertising at Campaign US. He primarily covers emerging platforms and practices across paid and earned media, with a focus on how digital developments reshape brand experiences for consumers.

Find more of Brandon's articles here.

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TikTok reveals Symphony creative AI suite

The ByteDance-owned short-form video platform announced a host of automated creative and measurement marketing tools.

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LinkedIn appoints Whalar Group as creator marketing partner

The creator agency will pair brands with talent for LinkedIn campaigns and familiarize creators with the platform.

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Duolingo promotes Ryan Sims to be its first chief design officer

EXCLUSIVE: Sims led design for the app’s viral app icon changes and bizarre Super Bowl ad.

Neal Mohan on stage

‘Creators are the new Hollywood,’ declares YouTube CEO at Brandcast

Neal Mohan discussed how creators are driving growth in YouTube viewing on connected TV as part of the platform’s creator-heavy pitch during upfronts week.

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Movers & Shakers: Samsung, Gap Inc., Grindr and more

This week’s agency news, people on the move and brand buzz.

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Netflix announces ad tier milestone and ad tech platform at upfront

The streaming platform’s ad-supported plan reaches 40 million global monthly active users and drives 40% of all signups in the 12 countries where it’s available.

Amazon Prime upfront stage presentation

Amazon touches on streaming and commerce tie-up in celebrity-heavy upfront

The retail giant stuck to legacy media’s celebrity-laden script, glossing over specifics on its commerce integrations.

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Gallo appoints VaynerMedia LA as lead creative agency for Barefoot Wine

EXCLUSIVE: VaynerMedia Los Angeles will primarily focus on social media.

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Athletic Brewing Company consolidates media with Wpromote

EXCLUSIVE: The independent shop is now media AOR after handling performance marketing since 2022.

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Legacy media faces swirl of challenges as 2024 Upfronts kick off

Disney, NBCUniversal, Warner Bros. Discovery and Paramount will pitch their wares at the annual buying showcase as ongoing business struggles hover in the background.

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Movers & Shakers: Apple, Hard Rock International, Clean Creatives and more

This week’s agency news, people on the move and brand buzz.

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160over90 launches Integrated Creator Commerce service with Lumanu

EXCLUSIVE: The offering will pair brands with creators who are being briefed on driving calls to action.

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Lovesac names Hearts & Science media AOR

EXCLUSIVE: The Omnicom Media Group agency beat several holding companies in the pitching process.

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Meta introduces AI-generated image variations and text for ads

Brands can now get AI-generated creative variants in Meta’s Ads Manager through Advantage+ creative.

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NewFronts 2024: Meta injects AI into Reels ads and creator pairings

The tech giant devoted most of its presentation to Reels.

Event venue with Snapchat app logos on wall

NewFronts 2024: Snapchat pairs diverse creators with brands, reveals AR tools

The tech platform further pitted itself against social media while doubling down.

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NewFronts 2024: As ban looms, TikTok invests in generative AI and Pulse

New offerings will allow brands to advertise around tentpole events such as the Paris Olympic Games and the Met Gala.

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Roblox rolls out in-platform video ads

Brands can now run video ads on Roblox without building a game on the platform.

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NewFronts 2024: Google shows off cookieless world, talks CTV, AI and first-party data

A partnership with the IAB Tech Lab will make it easier for advertisers to reconcile their first-party data with media giants.

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A forced TikTok sale has agencies wary of an X repeat

Agencies fear the wrong owner could push users off the platform.


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