Advertising news and opinion from international thought leaders

Brandon Doerrer

Reporter

Brandon reports on digital communications and advertising at Campaign US. He primarily covers emerging platforms and practices across paid and earned media, with a focus on how digital developments reshape brand experiences for consumers.

LinkedIn
Find more of Brandon's articles here.

TikTok reveals Symphony creative AI suite

The ByteDance-owned short-form video platform announced a host of automated creative and measurement marketing tools.

Two smart phones displaying people wearing Moncler jackets

LinkedIn appoints Whalar Group as creator marketing partner

The creator agency will pair brands with talent for LinkedIn campaigns and familiarize creators with the platform.

Duolingo promotes Ryan Sims to be its first chief design officer

EXCLUSIVE: Sims led design for the app’s viral app icon changes and bizarre Super Bowl ad.

‘Creators are the new Hollywood,’ declares YouTube CEO at Brandcast

Neal Mohan discussed how creators are driving growth in YouTube viewing on connected TV as part of the platform’s creator-heavy pitch during upfronts week.

Movers & Shakers: Samsung, Gap Inc., Grindr and more

This week’s agency news, people on the move and brand buzz.

Squid Game guard on stage at Netflix upfront

Netflix announces ad tier milestone and ad tech platform at upfront

The streaming platform’s ad-supported plan reaches 40 million global monthly active users and drives 40% of all signups in the 12 countries where it’s available.

Amazon touches on streaming and commerce tie-up in celebrity-heavy upfront

The retail giant stuck to legacy media’s celebrity-laden script, glossing over specifics on its commerce integrations.

Donna Kelce holding bottle of Barefoot Wine

Gallo appoints VaynerMedia LA as lead creative agency for Barefoot Wine

EXCLUSIVE: VaynerMedia Los Angeles will primarily focus on social media.

Woman in super market looking at Athletic Brewing Company beer

Athletic Brewing Company consolidates media with Wpromote

EXCLUSIVE: The independent shop is now media AOR after handling performance marketing since 2022.

Logos of Disney Plus, NBC Peacock, HBO Max, and Paramount Plus are seen on smart phone screens

Legacy media faces swirl of challenges as 2024 Upfronts kick off

Disney, NBCUniversal, Warner Bros. Discovery and Paramount will pitch their wares at the annual buying showcase as ongoing business struggles hover in the background.