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TikTok reveals Symphony creative AI suite

The ByteDance-owned short-form video platform announced a host of automated creative and measurement...

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LinkedIn appoints Whalar Group as creator marketing partner

The creator agency will pair brands with talent for LinkedIn campaigns and familiarize creators with...

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Duolingo promotes Ryan Sims to be its first chief design officer

EXCLUSIVE: Sims led design for the app’s viral app icon changes and bizarre Super Bowl ad....

Neal Mohan on stage

‘Creators are the new Hollywood,’ declares YouTube CEO at Brandcast

Neal Mohan discussed how creators are driving growth in YouTube viewing on connected TV as part of t...

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Movers & Shakers: Samsung, Gap Inc., Grindr and more

This week’s agency news, people on the move and brand buzz....

Squid Game guard on stage at Netflix upfront

Netflix announces ad tier milestone and ad tech platform at upfront

The streaming platform’s ad-supported plan reaches 40 million global monthly active users and drives...

Amazon Prime upfront stage presentation

Amazon touches on streaming and commerce tie-up in celebrity-heavy upfront

The retail giant stuck to legacy media’s celebrity-laden script, glossing over specifics on its comm...

Donna Kelce holding bottle of Barefoot Wine

Gallo appoints VaynerMedia LA as lead creative agency for Barefoot Wine

EXCLUSIVE: VaynerMedia Los Angeles will primarily focus on social media....

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Athletic Brewing Company consolidates media with Wpromote

EXCLUSIVE: The independent shop is now media AOR after handling performance marketing since 2022....

Logos of Disney Plus, NBC Peacock, HBO Max, and Paramount Plus are seen on smart phone screens

Legacy media faces swirl of challenges as 2024 Upfronts kick off

Disney, NBCUniversal, Warner Bros. Discovery and Paramount will pitch their wares at the annual buyi...

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