Content from our thought leader

Matt Barker

Features editor, Campaign
Image of Mad Men character Don Draper

Collective creative thinking and the death of Don Draper

The office-based "think-a-torium" may no longer be quite so de rigueur, but the idea of a maverick lone creative looks increasingly outmoded in an industry in thrall to teams and partnerships.

Clockwise from top left: Ali Reed, Chloe Davies, Annabelle Walters, Chris Gallery, Matt Jordan, James Murphy, Jemima Monies and Ewen MacPherson.

Does adland take staff departures too personally?

Breaking up is hard to do. But sometimes, in this industry at least, it's inevitable.

Clockwise from top left: Billy Faithfull, Victoria Scally, Conrad Persons, Dan Watts, Jessica Ellis, Sarah Skinner, Ruth Fittock and Kate Merrit

Will tougher in-office mandates encourage people to go freelance?

Campaign's Question of the Week asks various industry leaders whether adland should be bracing itself for a shift to freelancing.

Image of James Denton-Clark

James Denton-Clark: bringing back Saatchi & Saatchi's OG spirit

The agency’s recently appointed chief executive, discusses new-model thinking and ghosts in the machine.

Image of Neville Brody

Neville Brody: 'Brands aren't re-branding, they're de-branding'

The celebrated graphic designer explains why it's time for us to embrace difficulty and fight the beigeness of our homogenised world.

Image taken from an R/GA Vollebak campaign

R/GA chiefs on getting its mojo back

The global digital agency has spent the past couple of years restructuring and resetting and now insists that it’s got its mojo back.


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