Why Disney, Fox and Warner Bros. Discovery are teaming up on sports — and the challenges they will face

Pooling together resources will allow the companies to more aggressively compete with deep-pocketed tech giants, but they risk cannibalizing their own linear businesses, according to analysts and media buyers.

by Jessica Heygate & Alison Weissbrot

You've read your 1 free article this month.

Take advantage of everything Campaign US has to offer.

CREATE YOUR FREE ACCOUNT FOR AN ADDITIONAL ARTICLE

REGISTRATION INCLUDES:

Campaign US newsletters with must-read stories sent right to you.  You'll also unlock limited access to valuable resources like articles, webinars, podcasts and videos on Campaignlive.com.  Level up your marketing game - sign up today!

GET STARTED

Sign in

Become a member

From $219 a year

  • Full access to campaignlive.com
  • Exclusive event discounts
  • Plus lots more...

Choose a package

Custom Pricing for Group Subscriptions

  • Get company-wide access for your team, department or entire organization.

Contact Us for Rates

Need to activate  your membership?