Inside the legend of Geico’s 25-year-old Gecko mascot
A Super Bowl campaign and upcoming mini-documentary unites two brand characters for the first time to stress a single message: Ease.
Ho, ho, ho: How the Jolly Green Giant evolved from a fairy tale knockoff to disembodied hands
A deep-dive on why the mascot has endured for nearly 100 years.
Volkswagen will tell its ‘American Love Story’ at Super Bowl LVIII
The brand returns to the Big Game after a decade as part of its anniversary campaign.
Toyota opts to skip Super Bowl LVIII
It will be the second year in a row without the automaker.
Campaign’s 2024 Big Game Barometer 6: Everything you need to know about brands, agencies, creative and more
Here are all the latest updates on Super Bowl LVIII advertising.
Paramount+ and its ‘Mountain of Entertainment’ will return to the Super Bowl
The spot is the 15th in an ongoing series.
Doritos is back for Super Bowl LVIII
The brand will use the opportunity to highlight new products.
Popeyes is bringing wings to Super Bowl LVIII in its first Big Game ad
A related promotion may have viewers rooting for the Ravens, Eagles or Bills.
Reese’s to air its second-ever Super Bowl spot in 2024
The brand said it plans to “perfect perfection.”
Campaign’s 2024 Big Game Barometer 5: Everything you need to know
Here are all the latest updates on Super Bowl LVIII advertising.
3 resolutions for creating the best possible CX in 2024
Generative AI and economic uncertainty will continue to muddy the waters for brands and marketers.
How dogs became Super Bowl advertisers’ best friends
Despite horses, chimps, crabs and geese appearing in winning creative, dogs resonate most with Big Game viewers.
Campaign’s 2024 Big Game Barometer 4: Everything you need to know about brands, agencies, creative and more
Here are all the latest updates on Super Bowl LVIII advertising.
Eric André will star in Drumstick’s Big Game debut
His costar in Super Bowl LVIII is brand mascot Dr. Umstick.
These 3 trends defined commerce in 2023
Broader marketing, technology and generational shifts continue to influence the space.
Brain-to-computer interfaces aren’t just sci-fi — here’s why they could be the next big thing in marketing
Insights into the human brain give brands and marketers access to our desires like never before.
Dove returns to Super Bowl LVIII to advocate for girls in sports
The brand continues to promote body confidence at the Big Game.
Vivendi considers spinning off Havas
The France-based media giant is also thinking about splitting off other business units.
M&M's promises fun and inclusion in its 2024 Super Bowl ad
Super Bowl LVIII will be the brand’s second consecutive ad — and ninth overall.
Suzanne Powers to depart McCann Worldgroup
EXCLUSIVE: Her next venture will help organizations produce ‘the right conditions for creativity.’
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