Inside the legend of Geico’s 25-year-old Gecko mascot
A Super Bowl campaign and upcoming mini-documentary unites two brand characters for the first time t...
Ho, ho, ho: How the Jolly Green Giant evolved from a fairy tale knockoff to disembodied hands
A deep-dive on why the mascot has endured for nearly 100 years....
Volkswagen will tell its ‘American Love Story’ at Super Bowl LVIII
The brand returns to the Big Game after a decade as part of its anniversary campaign....
Toyota opts to skip Super Bowl LVIII
It will be the second year in a row without the automaker....
Campaign’s 2024 Big Game Barometer 6: Everything you need to know about brands, agencies, creative and more
Here are all the latest updates on Super Bowl LVIII advertising....
Paramount+ and its ‘Mountain of Entertainment’ will return to the Super Bowl
The spot is the 15th in an ongoing series....
Doritos is back for Super Bowl LVIII
The brand will use the opportunity to highlight new products....
Popeyes is bringing wings to Super Bowl LVIII in its first Big Game ad
A related promotion may have viewers rooting for the Ravens, Eagles or Bills....
Reese’s to air its second-ever Super Bowl spot in 2024
The brand said it plans to “perfect perfection.”...
Campaign’s 2024 Big Game Barometer 5: Everything you need to know about brands, agencies, creative and more
Here are all the latest updates on Super Bowl LVIII advertising....