Media
OpenAI inks multi-year content deal with News Corp
The five-year agreement comes as Microsoft, OpenAI, and Google face intense scrutiny over training AI models on copyrighted content usage
TikTok reveals Symphony creative AI suite
The ByteDance-owned short-form video platform announced a host of automated creative and measurement marketing tools.
OpenAI strikes deal with Reddit to scrub content for ChatGPT
The language learning model will learn how to stay up-to-date with relevant topics by accessing Reddit’s Data API as part
Amazon ad puts the focus on envious CMO
The campaign was created by Anomaly New York.
Global indie media rankings: PMG and Cossette Media (+Company) lead Q1 2024 new-biz league
Wins in the US contributed the most to global indie success.
‘Creators are the new Hollywood,’ declares YouTube CEO at Brandcast
Neal Mohan discussed how creators are driving growth in YouTube viewing on connected TV as part of the platform’s creator-heavy
Group M hands wider role to Wavemaker’s Toby Jenner
Jenner will remain as Wavemaker global chief executive.
Netflix announces ad tier milestone and ad tech platform at upfront
The streaming platform’s ad-supported plan reaches 40 million global monthly active users and drives 40% of all signups in the
US media rankings: iProspect leads Q1 2024 new-biz league
Fererro and Avis Budget Group pushed iProspect to the top.
Amazon touches on streaming and commerce tie-up in celebrity-heavy upfront
The retail giant stuck to legacy media’s celebrity-laden script, glossing over specifics on its commerce integrations.
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