Gen Z's unwavering expectations for brands during Black History Month: Action over performative allyship
Gen Z’s expectations for how brands should activate around Black History Month has influenced a larger consumer expectation. It’s time for brands to revisit their commitments made in 2020 and lead with action instead of false promises.
![](jpg/bhm.rf.r2-23-2023-cus-2.jpg)
You've read your 1 free article this month.
Take advantage of everything Campaign US has to offer.
CREATE YOUR FREE ACCOUNT FOR AN ADDITIONAL ARTICLE
REGISTRATION INCLUDES:
Campaign US newsletters with must-read stories sent right to you. You'll also unlock limited access to valuable resources like articles, webinars, podcasts and videos on Campaignlive.com. Level up your marketing game - sign up today!