LOL Surprise and SuperAwesome enter the world of Roblox
The global initiative aims to bring LOL Dolls to life in a co-play experience on the popular kids ga...
Marketers have the power to fix media imbalances
Facebook’s recent action in Australia and the subsequent boycott calls point to the need for a vibra...
Durex to Deliveroo, Tinder to TikTok... Valentine's campaigns roundup
Love is (almost) in the air. PRWeek showcases some creative Valentine's Day offerings ahead of 14 Fe...
Brands react to each other’s Super Bowl ads
While some brands bonded over their Super Bowl spots, others poked fun at one another....
Magnite adds CTV muscle with SpotX acquisition
Both companies talk up "huge opportunity" to create the "the largest independent CTV and video adver...
Inside Verizon’s Fortnite Super Bowl stadium
The campaign includes a 5G-powered virtual stadium and meet-and-greets with NFL players inside the p...
OMD collects AliExpress global mandate
The account, believed to be worth US$25 million, was previously held by MediaPlus and MediaCom....
M&M’s returns to the Super Bowl with “Come Together” ad
The candy brand’s spot, by BBDO, includes an appearance by “Schitt’s Creek” star Dan Levy....
Color of Change uses AR to replace confederate monuments with civil rights activists
The campaign, which will run on Instagram, celebrates Black History Month....
Fans want brands to keep it light during the Super Bowl
A Campaign US Twitter poll reveals that people want to see lighthearted ads during this year’s broad...
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