In Buffalo’s wake, marketers look at gun violence through a public health lens
The focus of Americans has returned anew to the effects of gun violence and preventing it in the fut...
My/Mochi Ice Cream launches NSFW campaign on OnlyFans
The campaign asks consumers to share their “mmm face.”...
Cannes: Saturday Morning and Procter & Gamble discuss the launch of 8:46 films
The short film series reclaims the time it took to end George Floyd’s life and fills it with stories...
The download on Discord: How brands can take advantage of Gen Z’s new chat app
Everyone’s talking about Clubhouse, but Discord may be the new frontier....
GoDaddy partners with 19-year-old entrepreneur in Black History Month campaign
The campaign includes a custom-bow tie with sales donated to the Tapestry Project....
Q&A: Google’s Jeffrey Whipps, Brand Film Awards 2021 jury chair
The search behemoth’s VP of marketing and global brand studio lead talks filmmaking trends and why h...
YouTube signals seriousness about health
By hiring Dr. Garth Graham, a well-respected figure in the world of public health, the platform affi...
Inside Verizon’s Fortnite Super Bowl stadium
The campaign includes a 5G-powered virtual stadium and meet-and-greets with NFL players inside the p...
Advertisers aim to get the tone right at Super Bowl LV
Brands are feeling the pressure to deliver a message that resonates with jaded viewers after a tumul...
Ad of the week: Tide: ‘The Jason Alexander Hoodie’
Tide showcased the strength of its detergent through the eyes of a teen’s dirty hoodie with Jason Al...
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