Will zero-party data restore consumers' trust in brand value?
Allowing individuals to willingly and conveniently share their data in exchange for better experienc...
Why Microsoft Advertising is doubling down on AI
Following a restructure, the tech giant is aggressive in its integration of advertising with AI thro...
Why OpenAI believes artificial general intelligence can align with humanity
OpenAI's CTO Mira Murati stresses that the platform is doing all it can to achieve artificial genera...
How Porsche zeroes in on smaller details to improve customer experience
As the owner of less than 15% of its dealerships, the German high-end automaker uses open text minin...
Gen AI has created an 'iPhone moment': Coca-Cola's ASEAN marketing chief
Ahead of Campaign360, Coca-Cola's Matthias Blume explains how the brand continues to grow efficientl...
Google delays cookie deprecation again: Adtech leaders respond
Google will now phase out cookies entirely in 2025 after being told the concerns around Privacy Sand...
Why does such a lack of transparency still exist in adtech?
Although many adtech players may want to keep the ecosystem opaque, new business models and auditing...
'Center on people': Meta's John Hegeman on the rise of generative AI tools
Meta's monetization lead explains to Campaign how the platform is automating creative processes to p...
Is it time for publishers to reassess their adtech stack?
Publishers are struggling to assess the value of multiple vendor relationships while streamlining th...
Billions in ad revenue untapped due to inefficient programmatic advertising: What needs to change?
Presently, investment in programmatic media does not provide advertisers with the reach and viewabil...