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How advertisers can tap into consumers' feelings with the art of sound

The COO of audio post-production company Sound Lounge explains how to keep your viewers from clickin...

SheaMoisture followed a pattern of brand behavior, says Yvette Nicole Brown

The "Community" actress cited companies like Fox and UPN for building their brands "on the backs of ...

Want to reach those unreachable ad-blockers? Try podcast ads.

Podcasts are poised to eat into radio sponsorships, says SXSW panel....

6 things you didn't know about the Caples Awards

One of the first shows to celebrate data and creativity is now accepting entries for 2017....

Q+A: Joy Howard, from indie rockstar to Sonos CMO

"Music and art itself does not need a goal. It is actually what makes life worth living. It separate...

With new TV ad, Donald Trump joins the 2016 ad spending frenzy

Open coffers signal Trump is no longer content to coast on earned media...

What Google's first Vietnamese ad says about mobile

The search giant's campaign, which focuses on voice-based search in Vietnamese, carries a message ab...

Partnership for Drug-Free Kids 'Real Help' by DDB California

Three PSAs highlight parents of teens suffering substance abuse...

Benjamin Moore launches new campaign with new tagline

Company paints a picture of brand's experience in a new series of ads...

In India, Lay's takes another bite of ICC Cricket World Cup

The PepsiCo chip maker can't stop at just one match. It's the official snack of cricket's Big Show a...