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ODD launches in US after winning global Perry Ellis ad account

The apparel company awarded the integrated account to ODD after a competitive pitch that involved th...

McDonald's awards World Cup brief to Leo Burnett London

The fast food chain has expanded its relationship with the agency after awarding Leo Burnett its glo...

Shutterstock says men are 'more responsive' to online ads

Images that "mirror the demographic profile of their target audience" perform best, according to an ...

Sorrell to face another shareholder revolt over pay

Sir Martin Sorrell is poised to face another revolt by WPP investors this week over his pay package....

Cannes Lions to crack down on yacht parties

Ascential is bringing in new restrictions on yacht parties at Cannes Lions to crack down on inapprop...

Sadoun warns of Publicis Groupe's cultural challenge on first day as CEO

Publicis Groupe's biggest challenge is "cultural," Arthur Sadoun warned in a video address to the co...

BBDO tops global Effie Index for fourth time

Omnicom's BBDO has topped the Effie Index as the most effective ad agency network in the world, with...

Geometry Global and Blippar launch global partnership to bring AR to retail

Geometry Global has entered a global strategic partnership with augmented reality specialist Blippar...

Protein World's Khloe Kardashian ad escapes ban

Protein World's provocative ad featuring reality TV personality Khloe Kardashian has escaped censure...

MediaLink poaches Mondelez marketer Dana Anderson

MediaLink has appointed former Mondelez International top marketer Dana Anderson as the advisory bus...

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