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The grit Adam & Eve/DDB for Amazon 2024

Amazon draws up shortlist of three for global media pitch

Amazon last reviewed its media account in 2017....

Hollywood actor Jane Lynch as a work-obsessed chief executive

Lego's 'playable' action movie shows parents the value of play

Campaign was made in-house by Our Lego Agency and Accenture Song’s Droga5 Dublin....

'We're still not where we need to be’: Marc Pritchard talks candidly about P&G’s DEI progress

Procter & Gamble’s chief brand officer joined VMLY&R executive creative director Walter Geer on Inst...

TUMS rolls out a Bingo sweepstakes on Twitter for the Super Bowl

The digital activation is an effort by the brand to reach younger audiences during the big game....

Unilever inclusivity plan to tackle living wage, diverse suppliers, ad stereotypes

CEO Alan Jope said commitments to address social inequality "will make Unilever a better, stronger b...

How Mondelēz, Peloton and Tubi are adapting to the new COVID-19 reality

Brands are embracing e-commerce and digital activations for the long-term as the pandemic accelerate...

‘Your new logo is cold and lifeless’: Consumers outraged after Petco removes cat and dog from logo

The pet store clarified that the animals are “here to stay.”...

Florida Paints hires TikTok star fired by Sherwin-Williams and gives him art studio

Florida Paints founder Don Strube shared how he got the star to join his small business....

“Eyes, Lips, Face”: How E.l.f. cosmetics built its brand on TikTok

When it comes to TikTok, success is about being culturally relevant....

Danone NA’s Sonika Patel on marketing with your gut

The company’s VP of marketing looks to add value to people’s lives as the pandemic makes consumers r...