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Mock up imagery of a mobile game.

Why extraction at the gaming adspend goldmine remains a challenge

Mobile gaming is a huge, global phenomenon and is only set to get bigger. So why aren't more brands ...

Publicis Groupe chief executive Arthur Sadoun

Arthur Sadoun: ‘AI is at the service of our people, it will help our people grow’

Publicis CEO Sadoun and chief strategy officer Carla Serrano tell Campaign the group's brave new AI ...

Dara Nasr

Ex-Twitter chief Dara Nasr to lead advertising at WeTransfer

Nasr joins WeTransfer after spending more than a decade at Twitter....

Clockwise from top left: Lindsay Pattison, Kelly Williams, Louis Persent, Miranda Hipwell and Aoife Nicholas

How have you dealt with imposter syndrome?

Imposter syndrome used to refer to women, but can today refer to anyone in a position of accomplishm...

Amazon: Wieden & Kennedy London created recent ads for Amazon Prime

Amazon reviews global media account

The incumbent, Interpublic’s Initiative, won the business in 2013 and defended it successfully in 20...

Pictured: Angela Tangas, Visha Kudhail, Andrew Stephens, Michelle Sarpong

Has the ad industry become over-reliant on tech clients?

Campaign's question of the week asks industry leaders whether a widespread reduction in spend signal...

Pictured: Will Scougal and Jim Coleman

We Are Social launches AR-focused agency

The agency, called Make My Day, will focus on producing AR campaigns at scale for global brands....

The X logo, which has replaced Twitter's blue bird

'Business as usual': Twitter’s UK sales chief writes letter to adland

Twitter will share finalised new logo and branding in due course....

Twitter: the new logo and the platform's ex-bird

Twitter’s logo becomes an X-bird: do advertisers care?

Does X mark the spot or is it another nail in the coffin for a soon-to-be ex-social media platform, ...

Screenshot from Meta's campaign creative showing Instagram teen safety feature

Meta ad highlights Instagram's teen supervision tools for parents

Spot was produced by Rakish....