Rema Vasan named head of North America business marketing for TikTok
Vasan was previously global president of Marina Maher Communications and RXMosaic, but left the agen...
The Romans opens first US office in Brooklyn
Mother has a minority stake in the business through Mother Ventures, the agency's investment arm....
MSL names Roya Partovi first chief creative officer
With the creation of the chief creative officer role, executive creative director Marc Levy will lea...
Edelman names Anita Valdes U.S. head of data and intelligence
Valdes joins from WPP's Redfuse Communications and succeeds Dustin Johnson, who is now Edelman's hea...
Weber Shandwick hires Publicis Media's Ridhi Malhotra as global head of analytics and intelligence
Malhotra's background in media will help evolve the firm's global analytics and intelligence unit, t...
IPG Dxtra CEO Andy Polansky to retire
The former Weber Shandwick CEO will serve in his current role until June as part of the transition....
Edelman completes client review, releases climate principles
The firm will begin conversations with clients in the coming weeks about reaching goals – or parting...
How Words With Friends spelled Bernard Kim’s rise to Zynga top marketing role
Zynga’s president of publishing dives into data and innovates to keep users returning to its mobile ...
How 10 companies are doing their part to celebrate Giving Tuesday
From fighting hunger to supporting veterans, organizations are hosting a range of Giving Tuesday cam...
Facing outside pressure, Edelman launches initiative to focus ESG, sustainability, purpose and climate services
In a coordinated campaign, celebrities and influencers have been urging the world’s largest PR firm ...