How brands are going for gold at the Paris Olympics
Campaign explores how Asian brands are maximising ad spend at the mega sporting event, the keys to a...
Is there a place for 'fake OOH' ads in the industry?
There's been a steep rise in 'fake ads' in the past year. With new technologies like Gen AI and CGI ...
Is there a future for the brand mascot?
From Ronald McDonald to Tony the Tiger and the Michelin Man, brand mascots used to be ubiquitous and...
Can TikTok survive the Universal Music fallout?
As Universal Music pulls 30% of the world's music from TikTok over royalty and copyright concerns, C...
Privacy and employee readiness still barriers to brands and agencies embracing AI
Research from Forrester and Campaign Asia-Pacific reveals concerns around copyright, IP protection, ...
Apple Vision Pro is here: Will it be tech's next revolution?
Early reviews of Apple's latest spatial computing marvel are mixed. Whilst some say it's a revolutio...
Differentiate or die: Have advertising agencies lost their distinctiveness?
It's been argued that in the past, clients had a clearer idea of what different agencies brought to ...
Can introverts truly thrive in marketing?
Campaign explores why the extrovert bias might be misguided and why introverts might just have as mu...
Is finding the right balance between human and machine possible?
Gen AI might've been the buzzword for 2023, but was all the hype justified? Campaign unpacks the boo...
How marketers will manage spend in 2024
2024 is expected to be another year of tight budgets. In an era of volatility and recession concerns...
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