Virgin Active appoints We Are Pi for global brand transformation brief
Brand typically works with agencies on market-by-market basis....
Guardian makes it easy for readers to reject all ad cookies with single click
Guardian ad chief has penned open letter to clients and agencies explaining rationale....
Xbox takes kids on virtual field trips by mixing work and play
The educational campaign was created by McCann London...
Droga5 appoints Pelle Sjoenell worldwide chief creative officer
Agency's regional chief creative officers, including Shelley Smoler in the UK, will report to him....
What happened at Super Bowl LVIII? Seven standout marketing moments
From bossy owls and ‘Mayo Cats’ to Taylor Swift and Beyoncé internet frenzies, PMW gives you a quick...
From pokes to profit: how Facebook transformed social media marketing
The platform will mark 20 years this weekend....
Netflix phases out Basic tier as ad options come up trumps
Netflix gives media companies a proper fight as ad business shows success on top of buying the right...
GroupM links with Disney, YouTube, Roku and NBCUniversal to standardise streaming ads
The Ad Innovation Accelerator will aim to evolve the traditional 30-second ad spot with enhanced “br...
How have you dealt with imposter syndrome?
Imposter syndrome used to refer to women, but can today refer to anyone in a position of accomplishm...
Pitching: Myth busters and home truths
From the misnomer of the so-called 'chemistry meeting', to the notion that the agency that wants it ...
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