Virgin Active appoints We Are Pi for global brand transformation brief
Brand typically works with agencies on market-by-market basis....
What happened at Super Bowl LVIII? Seven standout marketing moments
From bossy owls and ‘Mayo Cats’ to Taylor Swift and Beyoncé internet frenzies, PMW gives you a quick...
Nike appoints new CMO as ‘DJ’ van Hameren retires
Nicole Hubbard Graham returns after setting up agency....
Jordan invites local ballers to ‘greatest pickup game’ with Michael Jordan
Uncommon Creative Studio captured the moment the basketball legend and NBA icons shared a game with ...
Barbiemania and Fifa World Cup: summer of female icons is enticing brands
With a new generation of footballing heroes (and some brand help), women’s football is starting to r...
PepsiCo and EA Sports kick off football gaming platform
Featuring a host of global football stars, the platform will encourage participation in football and...
‘Greatness is hers to take’: Budweiser and Messi rally fans ahead of Women’s World Cup
Campaign created by Wieden & Kennedy....
Pick of the Week: Corteiz (and Nike) film ‘Rules the world’
London-based streetwear brand Corteiz hyped up anticipation for its Air Max 95 collaboration with Ni...
Uncommon launches debut Jordan ad
An all-female team shot a short film about a young girl aspiring to become a professional basketball...
Fifa sponsors should be alarmed by Visit Saudi’s involvement in women’s football
The likes of Coca-Cola, Visa and Adidas, which use sponsorship to champion gender equality in footba...
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