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International Olympic Committee "Stronger together" by Hulse & Durrell

June 23, 2021

The IOC has launched a global TV campaign showcasing athletes' stories about their journey to the Ol...

Fans want brands to keep it light during the Super Bowl

February 01, 2021, by Sabrina Sanchez

A Campaign US Twitter poll reveals that people want to see lighthearted ads during this year’s broad...

Four Super Bowl trends to watch

January 22, 2021, by Sam Stark, 160over90

It will be different but all eyes will still be on the nation’s “sports and advertising holiday.”...

Fewer ads, more value: TV must reinvent in the 'New Normal'

May 11, 2020, by Tracey Scheppach

"The pandemic is an accelerant to viewing trends that have been building for years."...

SpongeBob practices mature behavior to combat coronavirus

March 19, 2020, by Elaine Underwood

The cartoon character appears in Nickelodeon's KidsTogether campaign to promote "prosocial" habits....

How NBC is evolving its ad experience for Lilly Singh's show

September 13, 2019, by Lindsay Stein

Fans will soon get a new commercial viewing experience on broadcast TV....

TV predictions: Looking into the crystal ball

August 08, 2019, by Marc Berman

Hypotheses for the future of broadcast and streaming....

Creative leader Margo Neely on following your gut

July 10, 2019, by Lalita Salgaokar

"I had a million people telling me 'no.' But I never listened."...

Linear or digital... or both?

June 24, 2019, by Marc Berman

Let's discuss where an advertiser should allocate its valuable ad dollars....

The broadcast networks say the darndest things

May 17, 2019, by Marc Berman

The real scoop from network upfront week....