Articles: 264 Results Search help Filter results »
Order By: Relevance | Date
Mark Kleinman

Mark Kleinman on marketing and the City: EMI needs a new groove

The music group's problems are deeper than cost-cutting and a shift toward digital channels can fix....

Mark Kleinman

Mark Kleinman on marketing and the City: ITV's big decision on a new leader

Advertisers need to speak up and bring their influence to bear as ITV chooses its next leader....

Mark Kleinman

The F1 formula is failing

The global sport is losing sponsors of all shapes and sizes, despite its many attractive attributes...

Mark Kleinman

Mark Kleinman on Branding and the City: Can anyone tackle Sky?

BSkyB's stranglehold on live Premiership football has created an unhealthy lack of ad competition....

UEFA picks Italian boss as marketing director

UEFA, the European football governing body, has raided the Italian league to hire Giorgio Marchetti ...

London 2012 bid to use Thames-focused logo

The course of the River Thames and colours of the world's continents emerged this week as the inspir...

London 2012 bid hires Vancouver Games marketer

London's application to host the 2012 Olympics has been boosted by the recruitment of one of the mar...

Toyota pulls out of £25m ITV tie two years early

Toyota is ending its sponsorship of ITV's F1 motor racing coverage halfway through a four-year deal ...

BRAND HEALTH CHECK: Sky one - How can Sky One fight falling viewing share?

Once an innovative leader, Sky One has lost not only its way, with tawdry and tired downmarket shows...

UK record labels to present united front over piracy

The UK's major record companies are considering a combined marketing assault as they struggle to min...

Filter results

Author

Publication

Sector