Articles: 21927 Results Search help Filter results »
Order By: Relevance | Date
netflix basic

Netflix phases out Basic tier as ad options come up trumps

Netflix gives media companies a proper fight as ad business shows success on top of buying the right...

GroupM teams up with Disney, YouTube, Roku and NBCUniversal to standardise streaming ads

GroupM links with Disney, YouTube, Roku and NBCUniversal to standardise streaming ads

The Ad Innovation Accelerator will aim to evolve the traditional 30-second ad spot with enhanced “br...

Channel 4 logo featured on the side of a building

Channel 4 makes international debut on ad-supported US platforms

The broadcaster will export its content to three of the US’ biggest ad-supported streaming services....

Image showing a Netflix remote control button

Netflix subscriber satisfaction falls by 9% as other services post growth

Subscribers are looking to save money amid a post-Christmas 'subscription cull'....

The new Max logo on a blue brackground

The HBO Max rebrand is not as dumb as you think

HBO Max's rebrand isn't a misstep, it's learning from Netflix's mistakes....

A portrait of Maggy Chan

NBCUniversal hires BBC’s Maggy Chan to lead global advertising

She has been described as 'BBC's best gift to NBCU since The Office'....

A screenshot from ITV's World Cup ad campaign

World Cup 2022 round-up: The ads hoping to get football fans excited

The tournament kicks off on 20 November....

A headshot of NBCUniversal's president and MD of global advertising and partnerships, KC Sullivan

NBCUniversal global ad chief: ‘With partners like Sky, we need to shape the direction the industry is going’

KC Sullivan wants a collaborative approach with strategic partners and industry peers to lead in are...

Casey points to Tommy Hilfiger's Tommy Adaptive collection as an example of a successful advertising campaign around disability

Visibility of disability: getting the entertainment and ad industry to face up to inclusion

The role that the advertising, TV and entertainment industry can play in building a platform to make...

Peloton reacts to Sex in the City reboot with a timely spot reaffirming its bikes are safe

Peloton capitalises on shock death in TV reboot

After Sex and the City used a Peloton bike to kill off Mr Big, the exercise equipment brand has made...