Sports Marketing: Olympic promise
London 2012 may seem a long way off, but brands wanting to capitalise on the event need to act now, ...
A results-driven business
The England football team's lack of a sponsor is down to its failures on the pitch not off it....
Finding the right formula
F1's sponsors believe that in F100 they have established a forum that will benefit all....
F1 sponsors join global forces to enhance global deals
The top 100 Formula 1 sponsors have clubbed together to form an alliance aimed at maximising their r...
A slam dunk for brands
As the NBA comes to town, UK brands can use its US popularity to tap into new markets....
MySpace launches MySpace Music to UK market
LONDON - MySpace has announced the UK launch of MySpace Music, a new platform offering its members f...
Olympics flamed: sponsorship experts give London 2012 Olympics the thumbs-down
LONDON - Nearly 80% of industry experts believe domestic sponsorship of the London 2012 Olympic Game...
GlaxoSmithKline agrees tier-three London 2012 Olympic deal
LONDON - GlaxoSmithKline has agreed a deal to become a partner of the London 2012 Olympics....
Brands sign up to new ad funded directory-enquiries number
LONDON - Advertisers including LV, Dell, Sky and Fitness First have signed up to a new ad funded dir...
Friends Reunited links up with Missing People charity
LONDON - Friends Reunited has secured a deal with charity partner, Missing People....
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