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Campaign US Tech Talks: Cookie Deprecation

May 20, 2024, by Melissa Fleming

How to navigate this shift in targeting, measurement and attribution....

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Is today’s TV and video measurement upfront or unreliable?

May 15, 2024, by Daniel Tjondronegoro

Brands, agencies and publishers must pivot from traditional metrics to more insightful indicators of...

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It’s time for Programmatic 3.0, a new system built on transparency

May 13, 2024, by Melissa Fleming

How the industry can tackle rampant waste and ensure ad dollars are better spent....

Innovid sponsored panel featuring Lydia Daly

Lydia Daly: Marrying art & science to get the most out of CTV advertising

May 08, 2024, by Campaign US Staff

Campaign US editor-in-chief Alison Weissbrot is joined by Lydia Daly, head of advertising research &...

Innovid sponsored panel featuring Dave Helmreich

Dave Helmreich: Keeping CTV open for everyone & controlled by no one

May 08, 2024, by Campaign US Staff

Campaign US editor-in-chief Alison Weissbrot is joined by Dave Helmreich, chief commercial officer, ...

Innovid sponsored panel featuring David Cohen

David Cohen: Navigating the 'in-between state' of CTV advertising

May 08, 2024, by Campaign US Staff

Campaign US editor-in-chief, Alison Weissbrot is joined by David Cohen, CEO, IAB live at the Possibl...

Innovid sponsored panel featuring Miles Fisher

Miles Fisher: From streaming infrastructure to creative, it’s all about the viewer

May 08, 2024, by Campaign US Staff

Campaign US editor-in-chief Alison Weissbrot is joined by Miles Fisher, senior director, head of eme...

Innovid sponsored panel featuring Sam Bloom

Sam Bloom: Outcomes, Audiences & optimization: The recipe for CTV ad performance

May 08, 2024, by Campaign US Staff

Campaign US editor-in-chief Alison Weissbrot is joined by Sam Bloom, head of partner strategy, PMG, ...

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Campaign US Tech Talks: Navigating a streaming-first marketplace

May 01, 2024, by Melissa Fleming

How to adapt to the evolving and complex measurement landscape....

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How to measure ads more effectively in a streaming-first marketplace

April 30, 2024

Advertisers are struggling with measuring ads in an evolving TV landscape. Daniel Tjondronegoro, co-...