'Digital has been the salvation in marketing': DirectLine's marketing director Mark Evans
Ahead of dmexco 2017, Campaign finds out how Evans is collaborating with the CFO, why he is striving...
Should marketers seek City analysts' help to manage their campaigns? The Marketing Society Forum
Nokia is recruiting City experts to help it improve the way it uses social-media data in its marketi...
Champions of Design: American Express
The pioneering US payments company has an exemplary track record of design and branding innovation....
Are letter-style print ads an effective way to defend your brand in a crisis? The Marketing Society Forum
HSBC, beset by criticism in the US, has issued a print ad intended to reassure UK customers....
Should rights-owners make a moral judgement on potential sponsors? The Marketing Society Forum
The ECB has dismissed some sponsors within football as 'not appropriate' for English cricket....
The Social Monitor: Banking on a closer connection
Banks have been slower to embrace social media than other sectors, but the recent problems at Barcla...
PROMOTIONAL FEATURE: Marketing Society Awards 2011
As the 11 February deadline for entries to The Marketing Society Awards for Excellence 2011 approach...
PROMOTIONAL FEATURE: Being personal on a massive scale
In the third marketer interview brought to Marketing by Yahoo!, IAB chief executive Guy Phillipson t...
PROMOTIONAL FEATURE: Being personal on a massive scale
In the third marketer interview brought to Marketing by Yahoo!, IAB chief executive Guy Phillipson t...
Ford, Eurostar, KFC and More Than: our road to recovery strategies
Marketing magazine interviewed marketing directors in four key sectors - automotive, leisure, food a...
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