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Why evidence-based storytelling will help solve the biggest medical challenges

McCann Health's Global Scientific Council drives the scientific agenda forward at the United Nations...

How McCann Health is sparking a revolution in healthcare comms

The creation of McCann Health's Global Scientific Council brings a valuable new resource for medicin...

An interview in pursuit of truth

It's an interview with a difference. An interview-flip was the first event to kick off Campaign's 50...

Britton Upham, chief operating officer, McGarrah Jessee

World's Leading Independent Agencies: the real-world rise of whole-brand UX

Brands must take a holistic view of user experience as customers' line between online and offline di...

Bozboz wins Campaign's Cover Hack

Brighton-based digital agency Bozboz win Campaign's cover-wrap creative competition - judged by Clai...

Living legends: how brands can bring icons back to life

We have the technology to include deceased stars in modern art and advertising. But how can brands d...

Campaign talks to Buzz Aldrin: an infinite influencer

Buzz Aldrin is a global icon and infinite influencer who is still making a big impact on the world a...

Buzz Aldrin: an infinite influencer

Buzz Aldrin walked on the Moon - a walk that was the most-watched TV event of all time and mankind's...

Albert Einstein: an infinite influencer

Albert Einstein defines genius. His influence across science, humanity, education - even popular cul...

Understanding the timeless power of the icon

True icons - Marilyn Monroe, Albert Einstein, Buzz Aldrin - are powerfully and infinitely influentia...