Airbnb's Alex Dimiziani on authenticity, smart data and diversity
"Consumers can spot an ad a mile away. The more it's really a reflective of their lives and their ex...
3 great ads I had nothing to do with #20: Catherine Kehoe on Virgin, Channel 4 and T-Mobile
Catherine Kehoe, managing director for brands & marketing, Lloyds Banking Group, reveals three great...
Interconnected: The headmistress, the centralist and the enabler
There are almost as many approaches to integrated marketing as there are brands, but three key overa...
Idea of the week: Reach AB professionals with the Eurostar Metropolitan Magazine
Ink present an advertiser the opportunity to target a sophisticated, affluent captive audience who a...
Should brands prioritise their current customers over the bid for new ones? The Marketing Society Forum
E.ON's latest campaign focuses on loyalty, as the energy firm shuns aggressive acquisition tactics....
How can travel brands react to events such as ash clouds that affect marketing?
The rise of digital media has increased the pace and the complexity of modern marketing, but also ma...
"The Best Job in the World" & Beyond in a Brave New Marketing World
"Not since Willy Wonka and the golden tickets hidden in chocolate bars, has something come along lik...
PROMOTIONAL FEATURE: Marketing Society Awards 2011
As the 11 February deadline for entries to The Marketing Society Awards for Excellence 2011 approach...
PROMOTIONAL FEATURES: The Road to Recovery Essays
We're on a road to recovery where marketers must keep on spending, writes Miles Templeman, director ...
PROMOTIONAL FEATURE: Find and target customers in the social media maze
With the right database tools, brands can use social media to identify consumers' interests, and hel...