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A billboard for the RNIB that stresses the importance of alt text for people with sight loss. It uses copy to describe a famous image, in this instance someone falling from a burning skyscraper

RNIB and MullenLowe use copy-led OOH to stress importance of alt text

March 15, 2024, by Ben Bold

Alternative text helps people with sight loss gain a mental impression of a visual....

Cybersmile ad still in which a woman accused of being a witch stands trial by mob

Joan London and Cybersmile conjure Salem witch trials to highlight online bullying

February 02, 2024, by Ben Bold

Campaign to run across all Pearl & Dean cinemas....

A gigantic silver moustache descends on a large crowd in a desert

Movember worshippers gather in desert to hail coming of giant 'tache

October 12, 2023, by Ben Bold

Spot was created by DDB Melbourne and UK media was planned and bought by Bicycle London....

British Red Cross social ad, an image of a responder in a disaster-struck country, and copy reading 'Here for humanity'

British Red Cross and VCCP shine light on humanitarian aid across globe

September 05, 2023, by Ben Bold

Campaign comprises three films, focused on Russia-invaded Ukraine and crises in Syria and Turkey....

A woman spits up oil

Influencer vomits dollops of oil in anti-greenwashing film

August 03, 2023, by Ben Bold

Film highlights how influencers are sometimes paid by oil companies to disseminate misinformation....

Working With Cancer’s ‘The Big C’ brief announced on-stage at Cannes Lions

Working With Cancer’s ‘Big C’ global creative contest opens for entries

July 10, 2023, by Ben Bold

Campaign devised by Publicis Groupe aims to de-stigmatise cancer in the workplace....

The words 'The football blackout for human rights' in white against a black background

Human rights bodies call on fans to boycott World Cup quarter-final

November 16, 2022, by Ben Bold

Qatar-hosted quarter final takes place on United Nations’ International Day of Human Rights....

Stonewall's latest campaign tackling homophobia in sport

Stonewall tackles homophobia in sports ahead of Qatar World Cup

October 28, 2022, by Ben Bold

Qatar is notorious for its bad human rights record and persecution of LGBT+ people....

A shot of London's Tower Bridge and the capital's skyline

M&C Saatchi to big up UK capital after winning London & Partners global creative

March 28, 2022, by Ben Bold

Creative work under new agency will kick off with £7m drive to attract overseas tourists....

Lynton Crosby joins former Obama strategist to launch digital marketing agency

September 19, 2017, by Ben Bold

Lynton Crosby, Theresa May's former spin doctor, has teamed up with former Barack Obama strategist J...

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