Campaign Chemistry: Wisp CMO Monica Cepak
CMO of the reproductive telehealth company talks about educating consumers and its newly launched ab...
AstraZeneca launches first direct-to-consumer ad campaign for COVID-19 therapy Evusheld
Lower-than-expected use of Evusheld drove the company to launch the first DTC ad campaign for an eme...
How Goodwill raised awareness amid a pandemic
The nonprofit launched the #Goodwilling campaign to educate customers on its mission and job placeme...
Ad of the Week: Fondation Abbé Pierre’s ‘The Good Life’
The spot, created by Fred & Farid Paris, promotes a sense of hope despite inconveniences....
The marketer’s guide to working with nonprofits
Brands must make collaborations with nonprofits mutually beneficial....
Trinity Health launches vaccine education campaign for BIPOC communities
The campaign extends across 14 underserved regions in the U.S....
Walgreens boosts vaccine confidence with ‘This is Our Shot’ campaign
The pharmacy giant is out with an integrated marketing and communications campaign....
Child sexual abuse survivors wish Twitter ‘Happy Birthday’ in chilling PSA
The campaign by Mischief @ No Fixed Address and No Fixed Address aims to raise awareness about child...
Columbia University responds to backlash over ‘multicultural graduations’
The Ivy League institution is being accused of segregation on social media....
White House to launch ‘unprecedented’ vaccine comms push
The effort will target a range of vaccine-skeptical audiences with a range of tactics....
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