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Josh Bullmore sits on a grey sofa, the word 'strategy' superimposed

Disability and the little question that gives you big impact

May 13, 2024, by Josh Bullmore

There's a question you can ask that could lead to the best conversation you have today, says the gov...

A billboard for the RNIB that stresses the importance of alt text for people with sight loss. It uses copy to describe a famous image, in this instance someone falling from a burning skyscraper

RNIB and MullenLowe use copy-led OOH to stress importance of alt text

March 15, 2024, by Ben Bold

Alternative text helps people with sight loss gain a mental impression of a visual....

The new campaign will flatline live Twitch streams and feature in gamers' "Be right back" holding screens (Pictured) (Image: PHD/British Heart Foundation)

British Heart Foundation and PHD to flatline live Twitch streams in CPR campaign

February 16, 2024, by Beau Jackson

Thousands tuning in to watch gamers on Twitch will experience an unexpected intermission from the ch...

Cybersmile ad still in which a woman accused of being a witch stands trial by mob

Joan London and Cybersmile conjure Salem witch trials to highlight online bullying

February 02, 2024, by Ben Bold

Campaign to run across all Pearl & Dean cinemas....

Girl vs Cancer: sensual shots of women who have experienced cancer

Masturbation and the big C: Girl vs Cancer provocatively tackles rarely discussed issue

October 19, 2023, by Imogen Watson

Bartle Bogle Hegarty created the campaign....

A gigantic silver moustache descends on a large crowd in a desert

Movember worshippers gather in desert to hail coming of giant 'tache

October 12, 2023, by Ben Bold

Spot was created by DDB Melbourne and UK media was planned and bought by Bicycle London....

Protestors stage "die in" at Havas' London office

Extinction Rebellion holds 'die-in' at Havas’ London office in protest against Shell account

October 11, 2023, by Imogen Watson

Havas Media Network will take over Shell's media business in January 2024....

Awards

Why these are the best cinema ads of 2023

October 09, 2023, by Hannah Holt

We reveal the strategies of winning ads in the seventh Digital Cinema Awards, run in partnership wit...

A flying fish swims among fish killed by industrial fishing

Sea creatures vs ocean threats: Greenpeace animation is a story of survival

September 13, 2023, by Imogen Watson

The short film was produced by UK studio Rumpus Animations....

British Red Cross social ad, an image of a responder in a disaster-struck country, and copy reading 'Here for humanity'

British Red Cross and VCCP shine light on humanitarian aid across globe

September 05, 2023, by Ben Bold

Campaign comprises three films, focused on Russia-invaded Ukraine and crises in Syria and Turkey....