Milk-Bone's new spots show why dogs are superior pets
Publicis Groupe's PSOne, a bespoke J.M. Smucker Company shop, developed the creative....
Philip Morris kicks off international effort to promote a smoke-free future
The campaign focuses on the company's heated tobacco device, IQOS, which is authorized for sale by t...
Mondelez taps Ogilvy-led WPP team for Milka's European creative business
Wieden + Kennedy previously handled the account....
A journey from Viagra to weed: Meet Holistic Industries' CMO
Healthcare ad veteran Kyle Barich left his role as CEO of Omnicom's CDM this summer....
One-word answers with General Mill's Brad Hiranaga
See what the chief brand officer has to say about the CPG industry today and in the future....
Ad of the Week: Bayer helps humanize corporate brand
This is the pharma giant's first major corporate brand campaign....
Chocolate giant Ferrero hires Mindshare for global media
The WPP agency picked up the account following a competitive review....
Procter & Gamble continues to fight racial bias with 'The Look'
The new film follows on the success of the award-winning and groundbreaking video, 'The Talk.'...
Duracell puts global creative account up for review
The scope includes all international markets outside of North America....
Focus on relationships over transactions, says Lou Paskalis
The Bank of America executive shares how to win the marketing war rather than the battle....