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Milk Agency and Uoma Beauty redefine ‘Black’

February 22, 2021, by Sabrina Sanchez

The Black History Month campaign aims to rewrite the negative associations with Blackness in our cul...

Zippo names Ogilvy creative, PR and social agency of record

February 18, 2021, by Sabrina Sanchez

The partnership follows a long-standing relationship with the brand....

Advertisers aim to get the tone right at Super Bowl LV

February 05, 2021, by Mariah Cooper

Brands are feeling the pressure to deliver a message that resonates with jaded viewers after a tumul...

Ad of the week: Tide: ‘The Jason Alexander Hoodie’

February 04, 2021, by Mariah Cooper

Tide showcased the strength of its detergent through the eyes of a teen’s dirty hoodie with Jason Al...

No7 wants to help women get back to work in its first U.S. campaign

January 26, 2021, by Mariah Cooper

The global beauty brand’s new spot, ‘Unstoppable Together,’ captures the crisis of women leaving the...

Budweiser to sit out Super Bowl to support vaccine awareness campaign

January 25, 2021, by Alison Weissbrot

The beverage giant will forgo a big game spot for the first time in 37 years....

TUMS rolls out a Bingo sweepstakes on Twitter for the Super Bowl

January 25, 2021, by Sabrina Sanchez

The digital activation is an effort by the brand to reach younger audiences during the big game....

Degree and Kevin Durant embrace the power of sweat

January 22, 2021, by Mariah Cooper

Unilever’s Degree tapped the NBA star for BBDO’s inspirational spot, ‘Tears of Joy.’...

P&G’s Marc Pritchard: Brands are spending ‘too much time’ monitoring platforms

January 13, 2021, by Mariah Cooper

Campaign US caught up with Pritchard at P&G’s virtual LifeLab at CES....

Publicis Groupe wins L'Oreal China media pitch

January 12, 2021, by Matthew Miller

The group will set up a bespoke unit for the integrated media business, estimated to be worth US$800...