Advertisers aim to get the tone right at Super Bowl LV
Brands are feeling the pressure to deliver a message that resonates with jaded viewers after a tumul...
Ad of the week: Tide: ‘The Jason Alexander Hoodie’
Tide showcased the strength of its detergent through the eyes of a teen’s dirty hoodie with Jason Al...
No7 wants to help women get back to work in its first U.S. campaign
The global beauty brand’s new spot, ‘Unstoppable Together,’ captures the crisis of women leaving the...
TUMS rolls out a Bingo sweepstakes on Twitter for the Super Bowl
The digital activation is an effort by the brand to reach younger audiences during the big game....
Degree and Kevin Durant embrace the power of sweat
Unilever’s Degree tapped the NBA star for BBDO’s inspirational spot, ‘Tears of Joy.’...
BBDO CMO Crystal Zerrenner moves to DTC brand Thinx as chief growth officer
At BBDO, Zerrenner led Thinx’s first national TV ad campaign, ‘MENstruation.’...
9 of the funniest ads of 2020
This year, brands kept us laughing and provided comfort as the world changed around us....
First comes love, then comes marriage (or not)
The irresistible power of white teeth leads (spoiler alert) to a jilting at the altar in this two-pa...
Milk-Bone's new spots show why dogs are superior pets
Publicis Groupe's PSOne, a bespoke J.M. Smucker Company shop, developed the creative....
Philip Morris kicks off international effort to promote a smoke-free future
The campaign focuses on the company's heated tobacco device, IQOS, which is authorized for sale by t...
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